VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL (VAMFF) FASHION FILM SERIES LAUNCH

On Thursday night on the rooftop of the Emerald Peacock bar, an assortment of Melbourne’s well-heeled fashion collective mingled with creatives and film makers to celebrate the launch of the

Virgin Australia Melbourne Fashion Festival (VAMFF) Fashion Film Series. As the sun set after a long day, the crowd sipped on champagne and sweet ciders celebrating a fusion of the creative industries. Together with Emporium Melbourne and RUSSH Magazine, festival CEO Graeme Lewsey announced the top three films of the celebrated Fashion Film Series to be screened throughout the month of March as a part of the Festival’s Cultural Program.

The top three films were Velinda Wardell’s ‘Babylon’, Jarred Osborn and Julian Lucas’ ‘Finnigan’ and Lorin Askill’s ‘Sequence: Breathing’. All films conveyed the beauty of movement as well as an intrinsic passion and understanding of both art and fashion. From over 40 submissions by the nation’s leading filmmakers, an esteemed panel of industry experts selected the top three works as standout short fashion films celebrating Australian fashion with a unique and creative point of view.

The winning submissions will screen alongside the 10 finalist films on RUSSH.tv, as rotating film content on the big screens of Fed Square and as preludes to feature films at ACMI and Val Morgan cinemas nationally throughout the month of March. The films will also screen on the Chin Chin Wall of Art in Melbourne, across regional areas of Victoria in Bendigo, Ballarat, Mildura, Castlemaine and Rutherglen as well as interstate in Sydney.

In the second year of the Fashion Film Series, Festival CEO Graeme Lewsey was thrilled by the outstanding quality of films submitted by established and emerging Australian creatives.

“The Festival’s Fashion Film Series is gaining momentum as an authority on fashion film with those filmmakers elected top three securing a sought-after and prestigious position amongst peers and industry leaders. We’re very proud to be able to present these outstanding works,” said Lewsey.