UNIQLO X MARIMEKKO LAUNCH LIMITED EDITION CAPSULE COLLECTION ‘JOYFUL SUMMER’

The latest collaboration with Finnish design house Marimekko hits stores tomorrow at UNIQLO.  The UNIQLO x Marimekko Limited Edition Capsule Collection titled “Joyful Summer” takes its inspiration from Nordic midsummer traditions and the sun’s invigorating warmth during that time of year.

Yuki Katsuta, Head of Research & Development at UNIQLO Co.Ltd., says, “We are delighted to collaborate with Marimekko once again and particularly pleased to feature, for the first time, patterns that Japan’s Fujiwo Ishimoto designed for Marimekko. His prints, which combine Scandinavian design with Japanese elements, are bold yet delicate, and unique.” He added, “Our latest line brings together signature UNIQLO simplicity and Marimekko’s playful prints and is designed for experiencing good times with families and friends. I hope these colourful items will energize people everywhere this summer.”

“We are proud to partner with UNIQLO again for this latest Limited Edition Capsule Collection inspired by the joy and optimism of Nordic midsummer. The print selection was chosen to reflect the beauty and energy of this magical time of year – Marimekko’s rich, summery patterns together with UNIQLO’s functional wardrobe staples evoke the perfect summer ease. The collection showcases prints by some of Marimekko’s most iconic designers, from Fujiwo Ishimoto’s exquisite floral designs to Annika Rimala’s lively stripes. We believe the language of design is universal and hope this collection will bring people around the world a big splash of summer joy,” says Minna Kemell-Kutvonen, Design Director for Home and Print Design at Marimekko.

The new lineup augments UNIQLO simplicity with seven bright prints from four designers in Marimekko’s archive. A highlight is work from Fujiwo Ishimoto, who created 400 patterns for Marimekko from 1974 to 2006. Three prints that embody Finnish nature were selected for this collection. The Finnish midsummer custom of picking flowers inspired his Seitsemän kukkaa (seven flowers) design. His other prints seen in the collection are the exuberant Talkoot (work party) floral design and the Pikkulempi (little love) pattern, representing flowers in a meadow. The collection also features the Aitanovi (cottage door) and Aita (fence) prints from Annika Rimala, renowned especially for her in modernistic and rhythmical designs. A wide range of denims, dresses and accessories perfect for summer fun.

From relaxing blouses to denim long skirts to colour patterned dresses, the collection is joyful in its makeup. The collection also includes girls’ sleeveless dresses that have the same patterns as women’s camisole dresses for mother and daughter coordination. Such colourful accessories as a wide-brimmed hat, shoulder bag, and espadrille sandals add a playful touch to the denim styling. There is also a wide range of cut-and-sewn and jersey fabric items. The collection also includes gorgeous graphic T-shirts, comfortable jersey dresses, and babies’ dresses and leggings in yellow, magenta, and other vivid hues to enhance the enjoyment of mixing and matching patterns.

The UNIQLO X MARIMEKKO Limited Edition Capsule Collection will be available online at www.uniqlo.com.au and instore.