MECCA, Australia’s leading destination for prestige beauty, is now home to its first Australian fragrance brand Tsu Lange Yor, the brand founded in Melbourne by international superstar Troye Sivan and his brother Steele.
Tsu Lange Yor, a name that translates from Yiddish to “to long years” and “to good years,” represents more than just a fragrance; it’s a reflection of Sivan’s personal journey and artistic expression. This exclusive launch at MECCA marks a significant milestone, bringing Sivan’s vision of blending local inspiration with unique scents and home objects to a broader audience. The brand’s commitment to local artistry is evident in its collaborations with Melbourne’s top talents, including sculptor Joel Adler and perfumer Craig Andrade, as well as visual storytellers Joe Brennan, Lauren Bamford, Sarah Pritchard, and Byron Spencer.
Troye Sivan expressed his excitement about the launch, stating, “Partnering with MECCA feels like a celebration of where we’ve come from and validation of our choice to root Tsu Lange Yor entirely in Australia—from inception to production. To be their first Australian fragrance label, and to represent the local and creative people we’ve worked with on such an iconic platform really fills me with pride.” Tsu Lange Yor’s signature scent, TLY 5755, is a groundbreaking creation that features Tasmanian Mountain Pepper, showcasing Sivan’s dedication to innovative and locally sourced ingredients.
Discover Troye Sivan’s Tsu Lange Yor at MECCA and indulge in fragrances, candles, and home objects that capture the essence of Australian landscapes and personal experiences.
Available exclusively at select MECCA stores and online at www.mecca.com, Tsu Lange Yor is set to become a must-have for fragrance enthusiasts looking to celebrate unique, homegrown beauty.
Images supplied by MECCA
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