ROYAL STACKS – SHAKING UP MELBOURNE’S BURGER SCENE
Dani Zeini has done it again with the exciting launch of Royal Stacks, a new burger joint that focuses on delicious fast food that is made with...
A BEAUTIFUL PARTY AT LACOSTE
To celebrate their opening in Emporium Melbourne, and to celebrate the release of the collection shown at NYFW, Lacoste opened their doors to...
BACKSTAGE BEAUTY: MYER SPRING/SUMMER ’15 LAUNCH
MYER launched its Spring/Summer '15 collection with a beautiful collection showcasing what is on trend for the upcoming season. Creating the Beauty...
UNIQLO LANDS IN SYDNEY
For those that live close by to the Macquaire Centre in North Ryde, Sydney, expect jealousy to come your way. Japanese retailer phenomenon, UNIQLO,...
GET STUCK INTO SUPERGLUE AT EMPORIUM MELBOURNE
After the success of their first flagship store in Highpoint, Glue Store is bringing their next concept store to Emporium Melbourne. The best...
A BLOGGERS BREAKFAST WELCOMES LULULEMON TO THE EMPORIUM
When Lululemon first opened its doors in Australia, the first store was right here in Melbourne and now, the cult favourite yoga/workout label is...
AJE LAUNCHES FIRST MELBOURNE BOUTIQUE
Chapel St has cemented its status as Melbourne's premiere fashion hub, welcoming another celebrated Australian design team to its ever-growing...
YO-CHI – FROZEN YOGHURT NEVER TASTED SO GOOD
Healthy eating has just got a whole lot better with Yo-Chi, the latest brand to jump on the emerging frozen yoghurt trend. 98% fat free and...
SOMETHING OLD, SOMETHING NEW – H&M LAUNCHES AT MELBOURNE’S GPO
As we walked through the doors of Melbourne's iconic GPO for the launch of H&M Australia this evening, our deepest fears were vanquished. Many a...
THE FUTURE OF FASHION – VAMFF LAUNCH THE 2014 NATIONAL GRADUATE SHOWCASE
Gathered in South Yarra’s iconic and beautiful Como House Grand Ballroom, a selection of fashion media and emerging designers are shrouded in both...
MELBOURNE CENTRAL ROOFTOP TENNIS CLUB
Melbournians have long made public their love affair with rooftops and things that are a wee bit different. With this in mind, Nike and Melbourne...
YO-CHI CARLTON
Frozen yoghurt is steadily taking over Melbourne, with yoghurt bars popping up in practically every suburb to satisfy the health conscious with a...
RICE WORKSHOP: LAUNCH NIGHT
As far as launches go, the opening of Rice Workshop resembled something more of a cosplay convention than a restaurant opening. The spectacle of...
FRED HATES FASHION MSFW RUNWAY LAUNCH
On the night of August 30th, Hinny Tran and Dani Boudville collaborated to bring you Fred Hates Fashion, a Melbourne Spring Fashion Week runway...
KOOKAI SPRING/SUMMER 2013 COLLECTION LAUNCH
Tuesday the 20th of August saw Kookai officially launch their new Spring/Summer 2013 collection. As the first collection featuring Aussie...
EVENT: FASHION MEETS ART AT GUSTO & ÉLAN
Imagine stepping into a crystal cave infused with opalite colours and dazzling patterns- that was the feeling many viewers experienced on...
KWENCHER PALE ALE: THE REMEDY FOR WHAT ALES YOU
Hidden in the heart of the Moroccan Mountains, a couple connected over peach iced tea and local beer. They shared stories, shared sips and when...
HAWKEYE VINTAGE POP-UP STORE LAUNCH
Friday night found Greville St teeming with excitement. If the sweet beats of DJ Rominajé didn't entice you inside building 126, then the...
HONOUR AMONG THIEVES – CHAPEL STREET STORE LAUNCH
Chapel Street was animated with local trend setters last Thursday at the store launch of Roy Christou’s latest project, Honor Among...
I AM ELEVEN DVD LAUNCH
Whether you were a brainy bookworm, a class clown or a solitary schoolyard curiosity, there’s a good chance that if you’re reading this, you...
LAUNCH: TRANSEASONAL 2013 COLLECTION BY SONYA KRAAN
Gusto - , noun - a keen appreciation, individual taste, zest, spirit Élan - , noun - combination of distinctive, stylish elegance and...
MUSE A/W EXHIBITION LAUNCH PARTY
The leading destination for contemporary fashion and culture, Melbourne’s GPO, celebrated the new season of autumn/winter collections last night in...
KOOKAI COLOURS OF THE NIGHT A/W 2013 LAUNCH
The Australian Centre for Contempory Arts played host to the launch of Kookai’s The Colours of the Night Autumn/Winter 2013 collection. The truly...
DONKEY SKIN COLLECTION LAUNCH PRESENTED BY JESS DEMPSEY
The tale of Donkey Skin recounts that of a princess who asks of her king: a dress more brilliant than the sun, one more translucent than the moon and...
PENTHOUSE MOUSE ’13 OPENING PARTY
Ever since their 2007 conception, Penthouse Mouse is arguably one of the most anticipated events of the L’Oreal Melbourne Fashion Festival. Less...
AGENT PROVOCATEUR LAUNCHES IN AUSTRALIA
On Valentine's Day this year, the seductive intimates label, Agent Provocateur celebrated the launch of their first Melbourne boutique. Hot on...
WRANGLER A/W13 CAMPAIGN
The latest campaign by Wrangler has offered an innovative autumn and winter fashion range. Reaching out for inspiration from nineties rock...
KARA BAKER BEACH COLLECTION LAUNCH
The unique designs of Kara Barker are once again available for public consumption with the launch of her 2012 Beach Collection. Fresh and elegant,...
MSALM: LAUNCH OF SUGAR ‘N SPICE JEWELLERY
Fascinated with magic and mysticism, My Secret Agent Lover Man jewellery whispers tales of exotic places, dangerous adventures, forgotten tales of...
PIERRUCI MADE TO MEASURE LAUNCH
Pierucci Men’s Outfitters has gone back to their old roots, doing what they’ve done best since the very beginning. The Godfather of tailoring,...
LIFEWITHBIRD HAWKSBURN STORE OPENING
Last Thursday, fashionistas escaped from Melbourne's sweltering heat wave to come and celebrate LIFEwithBIRD's 5th store opening in Victoria. The...
ONE THOUSAND CRANES + STYLE ME 365 LAUNCH
In support of the future of unique Australian fashion, One Thousand Cranes launched their opening exhibition last week at the unassuming location...
HE SAYS SHE SAYS; FINE FOOD AND FABULOUS DESIGN
The smooth sounds of double bass and slick keyboard thrust together and lingered in the air, as we were welcomed into a fresh, urban restaurant,...
MASTERMIND JAPAN @ MARAIS
Mastermind Japan, an exclusive label from Japan designed by literal ‘mastermind’ Masaaki Homma launched its collection at...
BMW CAULFIELD CUP RACING SEASON LAUNCH
The racing season exploded in an array of lights and colour as Carousel welcomed guests to the launch of the BMW Caufield Cup racing season. With...
BASSIKE HAWKSBURN OPENING BREAKFAST
We are greeted with croissants, apricot Danishes and fresh coffee upon arrival at Bassike Hawksburn’s launch breakfast- the perfect beginning to...
TSEN AUTUMN/WINTER 12 LAUNCH
Last night was the official launch of Tsen’s new Autumn/Winter 12 collection, hosted by designer Adam Tsen at new restaurant Shu on Johnston...
THANK YOU – COUTURING LAUNCH GIFTBAGS
Couturing were lucky enough to have some fantastic giftbag sponsor for their recent launch event. We’d like to thank them for...