COTTON ON DENIM STRONGER THAN EVER AFTER 25 YEARS
With a 25 year history, it may be a fair assumption that a design house might lose touch with the modern. The very opposite is the case...
GAP DENIM- HOW DO YOU BLUE?
To celebrate 40 years as the global leader in denim, heritage brand Gap has launched the How Do You Blue competition. How Do You Blue is...
WRANGLER’S FESTIVAL CAMPAIGN
Looking for another reason to love the festival season? Wrangler have just launched their festival collection, wrapping you in a psychedelic realm of...
THE LITTLE BLACK JEAN
Forget The Little Black Dress, LEVI’s are taking it to the next level with The Little Black Jean. Whether you want to achieve an elegant,...
EDITOR’S TEST: CALVIN KLEIN JEANS RCKR KICK
It's official - the flare is back. Let's be honest - seeing Calvin Klein Jeans' new range featuring the style did leave me...
FASHION FOR A CAUSE – JEANS FOR GENES DAY’S 20TH ANNIVERSARY
Denim; it's our unofficial uniform. A good pair of jeans can take you anywhere and make you feel incredible. Jeans for Genes day is more than an...
WRANGLER NOISE COLLECTION
Step back in time and relive the 60s and 70s of rock ‘n’ roll youth culture in the latest collection by Wrangler, NOISE. This capsule...
ASOS DENIM HUB LAUNCHES
What do Ridley, Elgin, Marney, Brady, Saxby and Lennox all have in common, aside from names that sound like characters from a psych-rock version of...
WRANGLER’S HYDRATING JEANS
Pulling together a cohesive and stylish ensemble before work, school or play each day can be a monumental effort given the time-limitations of your...
MICK JAGGER EXCLUSIVELY WEARS JBRAND
“Anything worth doing is worth overdoing.” Mick Jagger’s pout and skintight escapades epitomized the unapologetic decadence of the 80s....
SPRING/SUMMER DENIM TRENDS
Denim is one of the oldest most popular fabrics, used for centuries all over the world in myriad different forms. In 1969 a writer for American...