Australia’s own Seafolly, the number 1 swimwear label worldwide, has opened the swimwear show at Mode City, the largest international swimwear and lingerie trade show in Paris over the weekend. Boasting Miranda Kerr, Jess Hart, Catherine McNeil and Kristy Hinze as past faces of the brand, Victoria’s Secret model and Maroon 5 singer Adam Levine’s new squeeze Behati Prinsloo, fronts the swimwear label’s latest campaign.
Shot under the Summer heat of Desert Springs LA by David Gubert, the new campaign features bandeau maillots and frilled bikinis in bright pop colours and festival prints.
Seafolly CEO Anthony Halas stated that the opportunity for Seafolly to closed the Swim parade show with a catwalk finale was a great coup for Seafolly, and gave the label a chance to cement its position on the international swimwear stage.
Leave a Reply