SARTORIAL SYNERGY – MAURIE & EVE TO JOIN GENERAL PANTS CO.

The Maurie & Eve Autumn 14 collection Holy Roller hits a selection of General Pants Co. stores this week. With an inspiring selection of sensually simulating fabrications produced in modern shapes and styled with a fashion forward focus, Holy Roller collection takes the Maurie & Eve girl in an edgy direction. Holy Roller speaks predominantly to the fearless, forward thinking girl, which is a perfect synergy between Maurie & Eve and General Pants Co.

The label’s Autumn offering is “next level minimalism”- a neutral, minimalistic colour pattern splashed over trend driven cuts and textures. The silhouette this season is voluminous, a play on the classics. Drop crotch denim, silk panelling, asymmetry and an injection of luxe knitwear make for effortlessly fashion forward dressing.

Kelly Davies, Maya Clemmensen & Scott Davies are the celebrated design trio behind Sydney based women’s wear label, Maurie & Eve. Founded in 2004, the label is named after Kelly and Scott’s stylish grandparents Maurie and Eve, whose chance meeting reads like a modern-day John Keats poem. With a name steeped in history, the label uses subtle style references from past decades, utilising these starting points to create modern and accessible fashion items. With 10 years of industry experience under their belts, the Maurie & Eve team have established themselves as a mainstay within Australia’s burgeoning fashion industry.

The Maurie & Eve girl is a risk taker, a girl who walks in line with General Pants Co.’s frsh, fashion-rebel clientele. The addition of Maurie & Eve to the General Pants Co. portfolio is a truly perfect fashionable fusion- a match made in sartorial heaven.