RALPH LAUREN FRAGRANCES LAUNCHES POLO EST.67 EAU DE TOILETTE

Ralph Lauren Fragrances introduces a bold, fresh, and powerful new scent with its launch of POLO EST. 67 Eau de Toilette fragrance.  Reigniting the POLO fragrance franchise, the new scent brings an athletic spirit to the iconic collection. The Australian launch of POLO EST. 67 follows the global advertising campaign featuring New York Yankees team captain Aaron Judge, which celebrates the power of dreaming through grit and determination.

The launch also follows Ralph Lauren Fragrances’ Formula 1 Rolex Australian Grand Prix 2024 partnership, which saw a suite of local campaign faces at the top of their game who each personify the excellence and enduring spirit that the brand is famous for – including Isaac Humphries, Christian Petracca, Bailey Smith, Peter Bol, and Harry Garside. A pioneer in the convergence of sport and style, Ralph Lauren transformed the fragrance category with the introduction of its iconic Polo Sport fragrance in 1993 – shifting the paradigm of the world of fragrance with a scent designed for an active lifestyle. Polo 67 pays homage to the man himself, seeking inspiration from Ralph Lauren’s passion for dreaming big, determination, and inspiring sportsmanship, while marking a new chapter within the iconic POLO franchise.

Exclusively crafted by master perfumer Marie Salamagne, POLO EST. 67 embodies a warm vibrance with a unique blend of fresh and fruity notes of citrus, vetiver and sun-drenched bergamot combined with sweet pineapple accord. The top notes are Bergamot Essence, Pineapple Accord and Lavandin Heart, with the Mid Notes including Geranium and Clary Sage Essence Heart. The Base notes are Vetiver Haiti, Sandalwood Essence and Patchouli Heart, creating a balanced and delightful fragrance.

A playful spin on the iconic Polo logo with a sporty reference to 1967 – the year of the Company’s founding – the consciously designed Polo 67 refillable fragrance bottle is a rich, dark blue tone with a modern silhouette, a shiny blue cap and white accents.

POLO EST. 67 EDT 125ml ($187) will be available at MYER and selected retailers from July 21, 2024.