OPI has taken the world by storm creating inspiring and innovative hand and nail products for all to wear and use. Over the past three decades, OPI has grown to be a leading company in beauty especially in nail polishes.
However, the company did not begin where many thought. Originally Odontorium Products Inc, created by American George Schaeffer created products for the dental industry. Schaefer found that many of his products were purchased by manicurists however he felt that the products were not suitable and unsafe for their industry, hence he began his campaign in the beauty sector. Teaming up with chemist Eric Montgomery, they developed acrylic based products that were safe for manicurists to use.
OPI nail products were first released to the world at the Long Beach, California Beauty Trade Show in January 1982 and by the end of 1983 OPI was selling close to $1 million dollars worth of product. Australia and Great Britain were the first international countries to market OPI and since its products have been a success all over the globe.
OPI AXXIUM Gel System
From dental products, to manicurist supplies, it was not until 1992 OPI extended their products to nail laquers. Since, its colour range has extended dramatically and now OPI launches two themed collections a year for everyone to enjoy. Twelve shades out of a possible 200 are chosen and their quality is carefully examined and tested prior to its release. Names of each collection are chosen depending on their theme and colours. Previous collections include:
The Muppets – A variety of different glitter and red polishes
New York City Ballet – Comprises of pastel polishes including pink, purple, silver and beige
Vintage Minnie Mouse – This collection contains different shades of pink polishes
Australia is continuously in touch with all the new products OPI launch, receiving them only a few months after their american release. This ensures that our market can offer the latest trends and products to all Australian consumers.
Loved and endorsed by celebrities all around the world, OPI continues to push the boundaries, searching for new and improved ingredients and creating products to suit their consumers’ needs. OPI products can be purchased from leading beauty salons, spas and selected hair salons. Keep an eye out for the latest collection out soon…
Image Sources: http://www.opi.net.au; http://www.intbeauty.com.au/
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