NIKE LAUNCHES NEW C/O VIRGIL ABLOH COLLECTION – ATHLETE IN PROGRESS

Nike has launched it’s latest collection with fashion tastemaker Virgil Abloh titled “Athlete in Progress”. The collection is inspired by the unbreakable confidence held by runners. The international running community embraces the power of self-belief, consistent from the unprecedented marathon performances of ’84 through the continued efforts to break boundaries in ’19, and in every fight for a personal best or world record. While times may not be equal and races are won by one one-hundredth of a second, runners, though self-reliant, share the drive toward consistent progress.

The collection taps into Nike’s rich heritage in athletics. The range balances performance product with post-run apparel and footwear inspired by Nike’s storied running shoe designs.

“I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes. As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection,” says Abloh.

Nike c/o Virgil Abloh “Athlete in Progress” debuted in Paris last September as part of the Off-White SS19 runway show with athletes Dina Asher Smith, Vashti Cunningham, Cecilia Yeung, English Gardner, Katarina Johnson-Thompson, Nafi Thiam, Caterine Ibarguen and Rénelle Lamote. 

Now, with 800-metre champion Caster Semenya, it readies for the initial limited release inclusive of a run top and tight and the Nike x Off-White Zoom Terra Kiger 5.

The Nike c/o Virgil Abloh “Athlete in Progress” collection releases globally on June 27. Selected styles are available at SNEAKERBOY from May 30, and SNEAKERBOY and Supply from June 24.