Redken Creative Consultant, Guido Palau, was one busy man during New York Fashion week creating amazing hair styles for the runways of many of our favourite designers. Couturing picks its favourite looks from the week created by Guido.
Ralph Lauren
Hair was free flowing and down this season at Ralph Lauren to reinforce the ultra-glam style of the collection. To keep the look soft and light, Guido prepped the hair with Redken satinwear 02 prepping blow-dry lotion and finished with a drop of Redken diamond oil shatterproof shine to add richness and shine to the ends. “There was a departure this season from the tradition low-ponytail that one has come to expect at this show. This season, I wanted to incorporate the 60s style icons that have been so influential to Ralph Lauren throughout his fashion career. I supposed the best descriptors for the hair would be nonchalant glamour.”
Calvin Klein
Hair at Calvin Klein was kept natural, bringing the models’ natural texture to the forefront of this style, with minimal styling. Other than a bit of Redken all soft argan-6 oil to quell frizz and flyaways, the hair was au naturale! “I kept the hair very natural for Calvin Klein. After adding extensions, I trimmed the hair to give it a nice, chic length. I wanted a clean, minimalistic look, so it was important that the hair wasn’t overly long. By allowing the hair’s natural texture to remain intact, the overall style is a bit raw, yet elegant.”
Marc Jacobs
Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc’s collection. Once the wigs were lightened, Guido’s team went back and darkened the roots to replicate regrowth. From the colour to the choppy, somewhat messy cut, this look screams youthful nonconformity at its best. “Why wigs? I suppose Marc and I really liked the uniformity that only wigs can create on the runway. This look was designed to encompass the type of free-spirited girl that Marc loves and ultimately designs for. She is somewhat punk and boyish, which is why the wig is bowl-shaped and asymmetrically cut around the face. It is almost as if she took the scissors to her own hair, completely confident and entirely in tune with her own personal style.”
Marc by Marc Jacobs
Redken Creative Consultant Guido took the models from day to night, creating an evening look that one might expect to see backstage at a rock concert. While the Redken styling products produced a heavier look and feel, Guido made sure to add some subtle movement back into the look by bending the hair over a curling iron. “The look encompasses a grungy, cool girl style; however, she has a certain European sensibility to her. I felt the hair needed to be rock-and-roll chic, but in a night-time way. Working with oil-based products and texturisers really helped to achieve that heavier, night time feel.”
Diesel Black Gold
At Diesel Black Gold, hair was kept soft and feminine this season with a simple, yet classic French braid. To soften the style, Guido loosened the hair around each model’s face, making the look feel more romantic. The dampness of the braid introduces a beach-like element to the overall style, making the look more casual and accessible for the everyday woman.
Alexander Wang
Alexander Wang drew inspiration from his boyhood fashion icons he admired when growing up for his Spring Summer 2014 collection. Wang’s trademark monochromatic colour palette was brightened up with overt branding and a playful tone, featuring 90s style shift dresses and high waisted two pieces. Redken Global Styling Director Guido fused glamour with grunge at the Alexander Wang show this season to create a nonchalant, yet sexy runway look. The key to this look was creating the right texture and fullness to allow Guido to create volume without teasing or overdoing the heat styling.
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