NET-A-PORTER LAUNCHES THE KARL LAGERFELD LIMITED EDITION TOKIDOKI COLLECTION

NET-A-PORTER.COM is thrilled to announce the exclusive online launch of the tokidoki x KARL LAGERFELD capsule collection. The collection will be sold exclusively online at NET-A-PORTER.COM and the KARL LAGERFELD concept stores in Berlin, Amsterdam and Paris and comprises of three look-a-like character dolls and a ready-to-wear collection.

The launch of the limited-edition collection follows KARL LAGERFELD’s foray into tokidoki territory earlier in 2013, when the designer first released his own character doll. The new collection will feature a covetable tokidoki doll of Karl Lagerfeld and his famed cat, Choupette, which is aptly named Mr. Choupette.

The creator of tokidoki, Italian artist Simone Legno, has worked in close collaboration with Karl Lagerfeld to create playful cartoon-like illustrations of the internationally-renowned designer. These caricatures have been printed on ready-to-wear apparel including t-shirts and skinny jeans and accessories including a clutch, scarves and iPhone cover. “I am very flattered that I have become a tokidoki.” says Karl Lagerfeld, Creative Director. ‘I always loved them and I am very happy to be one of them.”

Holli Rogers, Fashion Director at NET-A-PORTER.COM says “we’re so excited to be partnering with Karl Lagerfeld as the exclusive online retailer for the tokidoki x Karl Lagerfeld collection. These fun and playful pieces truly encompass the spirit of Karl. I adore Mr Choupette – guaranteed to make you smile!”

Under the creative direction of Karl Lagerfeld – one of the world’s most influential and iconic designers – his namesake fashion house represents a modern approach to distribution, an innovative digital strategy and a global 360-degree vision that reflects the designer’s own style and soul. The DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories. The fashion house produces ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate selection of bags and small leather goods. These collections are further complemented by LAGERFELD, a line of casual but refined urban menswear. In 2014, the portfolio will grow further with the addition of premium fragrances for men and women.