MIMCO is proud to continue its commitment to Our Watch, a national leader in the prevention of violence against women and their children. Now in the sixth year of the partnership, MIMCO will again donate 100 per cent of profits from sales on International Women’s Day (8 March 2021) to Our Watch, in support of the organisation’s important mission.
The funding will enable Our Watch to continue to work with the media, workplaces, schools, universities, TAFEs and all levels of government to promote gender equality to prevent violence against women. This year’s International Women’s Day theme is #ChooseToChallenge which encourages everyone to call out gender bias and inequality, and to seek out and celebrate women’s achievements. The theme will be explored as a part of this year’s MIMCO x Our Watch campaign, encouraging others to challenge rigid gender roles. Shockingly, one in three Australian women has experienced physical violence since the age of 15, and 1 in 4 Australian women has experienced physical or sexual violence by a current or former intimate partner since age 15. The evidence proves violence against women is driven by gender inequality, which is deeply entrenched in society through our policies, laws, systems, workplaces, attitudes and behaviours. Tackling gender inequality is critical to preventing violence from happening in the first place.
Our Watch ambassador, activist and domestic violence survivor, Khadija Gbla, continues her fight against domestic violence by acting as one of the faces of MIMCO’s 2021 Our Watch campaign. “Violence against all women is a national emergency,” Ms Gbla said. “We need to have an honest conversation about what really drives this violence. MIMCO’s support of Our Watch is about leaving the world in a better place than we found it – one that celebrates women’s achievements, and equally distributes respect, power, resources and opportunity between men and women,” Ms Gbla continued.
MIMCO Managing Director Sarah Rovis said she was incredibly proud of the MIMCO x Our Watch partnership and the collective efforts to help drive positive change. “In 2020, MIMCO celebrated a significant milestone, reaching over $1 million in donations to Our Watch over the course of the partnership. Thanks to our community’s generous support, our donations have been able to fund research, projects and campaigns that advocate for cultural and behavioural changes that can help end violence against women,” Ms Rovis said.
IT’S TIME TO MAKE A CHOICE:
MIMCO appeals to all Australians to shop and show their support this International Women’s Day Our Watch Chair Natasha Stott Despoja said the organisation is honoured to be supported by MIMCO to drive national awareness of what needs to be done to prevent violence against women.
“MIMCO is committed to meaningful and long-term change and it has been an honour to partner with MIMCO to create a compassionate and understanding society in which men and women, boys and girls can enjoy ethical, healthy, equal and respectful relationships.” Ms Stott Despoja said.
“Once again, in 2021, they are generously donating 100 per cent of profits from MIMCO sales on International Women’s Day and these donations help change lives for the better.” Ms Stott Despoja continued.
Shop at MIMCO, online and in-store, on International Women’s Day (8 March 2021) to donate to Our Watch. Be a voice for change, challenge gender bias and connect with likeminded communities using #BePartOfTheChange and #ChooseToChallenge on social media.
For more information on the MIMCO x Our Watch partnership, visit mimco.com.au/Our-Watch
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