Buckle up, beauty lovers—MECCA MAX is racing back to the Formula 1 Louis Vuitton Australian Grand Prix 2025 with a high-octane lineup of beauty experiences. For the second year running, the bold and vibrant Australian brand is setting up its Beauty Pit Stop Station, offering complimentary graphic eye makeovers featuring its fan-favorite Zoom Eye Collection. Attendees can also shop the latest high-performance makeup essentials, snap Instagram-worthy pics in the photo zone, and get their hands on exclusive MECCA MAX giveaways.
This year, MECCA MAX is doubling down on the excitement with an even bigger activation, ensuring more F1 fans can fuel up on fast-paced, high-impact beauty. “As a Victorian, female-founded brand, we can’t wait to bring action-packed days of beauty to one of Australia’s biggest sporting events,” says Alexandra Bokeyar, General Manager of MECCA-Maginations. Expect express eye makeovers, trackside product giveaways, and new shoppable experiences, making it easier than ever to achieve a podium-perfect look. Whether you’re after long-wear shadow sticks, precision liners, or turbocharged lip colours, MECCA MAX has the ultimate race-ready beauty kit.
From March 13-16, 2025, beauty fans of all ages can find the MECCA MAX Beauty Pit Stop Station in a prime Circuit location near the Formula 1® Paddock—accessible to all ticket holders. Plus, every trackside purchase comes with a limited-edition MECCA MAX bandana or cosmetic bag, available exclusively at the Grand Prix while stocks last. Ready to rev up your beauty routine? MECCA MAX products start at just $7 AUD, available in-store at MECCA and online at mecca.com.
Images supplied
Leave a Reply