KIEHL’S WORLD RECORD ATTEMPT ON 26 OCTOBER 2012 – GET INVOLVED!

Get your dancing shoes on this Friday, 26 October 2012 and join the world record attempt at ‘The Most People Simultaneously Participating in the Robo Dance’ in Melbourne’s Bourke Street Mall. Leading this event, Marita Cheng, Keihl’s official ambassador and Young Australian of the Year, along with Connect Community HackerSpace, Marita’s engineering team, will don their dancing shoes on Friday to encourage hundreds of people from all over Australia to participate in a robot dance choreographed by Carmelo Pizzino and Jessica Raffa, World Champion Dancers and ‘Dancing with the Stars’ personalities, alongside our famous Kiehl’s unofficial mascot, Mr. Bones, who will be unveiled for everyone to meet. Mr. Bones is a life-sized skeleton that can be found in Kiehl’s stores worldwide as a nod to Kiehl’s apothecary heritage and scientific skincare.

Dating back to the early days, Kiehl’s Since 1851 has been committed to the betterment of the communities in which it does business. Today, Kiehl’s is proud to announce our newest global program “Meet Mr. Bones” – celebrating Kiehl’s scientific heritage and commitment to giving back in partnership with influencers from all genres including Grammy award-winning musician Alicia Keys, to support children’s, environmental and HIV/AIDS research charities around the world. 

With “Meet Mr. Bones”, Kiehl’s celebrates its own icon by partnering with Marita Cheng; Mechatronics Engineering and Computer Science student and Founder & Executive Director of Robogals; an international organisation that aims to get more girls interested in science, engineering and technology.

Marita was given free rein to redesign and build her own Mr. Bones, drawing on her studies of robotic engineering.  She leveraged the incredible talent and know-how of hobbyist engineers at the HackerSpace to produce a robotic version of Mr. Bones. Mrs. Bones “Polly” is Kiehl’s Australia’s new super bright pink robot skeleton.  Polly will help Kiehl’s raise funds for HackerSpace; which aims to engage passionate roboticists and enthusiasts in Melbourne who are making a huge difference in the modern world of technology. Marita will lead and dance to the beauty beat with Kiehl’s to break a new world record for the most people to Robo Dance.

Sign up today and be part of a new world record with Kiehl’s and Marita Cheng in support of Marita’s chosen charity, HackerSpace. RSVP now at www.facebook.com/kiehlsaustralia, the first 500 participants will go in the running to win a Kiehl’s hamper valued at $500.  We also have hundreds of free Kiehl’s Crème de Corps samples for you the Kiehl’s store, Myer Melbourne, as part of the Pacific Magazines ‘Big Week of Beauty’ celebration!

So head on down to Bourke Street Mall, pick up your FREE Kiehl’s Robo Dance t-shirt, pop-it-on and dance your way to a world record with the live NOVA FM beauty beats.

Registration opens at 7:30am. Dance commences at 8:50am.