Australia’s prestige beauty retailer MECCA is turning up the volume on innovation with the exclusive launch of ISAMAYA — the bold, boundary-pushing brand founded by world-renowned makeup artist Isamaya Ffrench. Arriving in select stores and online from April 15, ISAMAYA brings high-performance, skin-loving formulas and pro-level artistry into the everyday makeup routine, making it easier than ever to create high-impact, hyper-real looks.

Known for merging creativity with cutting-edge science, ISAMAYA is redefining what beauty can be. The brand’s ethos is rooted in ‘active beauty’ — makeup that not only looks incredible but actively improves the skin with every wear. From feather-light colour-correcting serums to multitasking sculpting sticks and nourishing lip products with a high-shine punch, each formula is packed with skin-boosting ingredients and housed in sleek, futuristic chrome packaging. It’s beauty that doesn’t just sit pretty — it works hard too.

The MECCA launch marks the first time ISAMAYA’s permanent core collection will be available in Australia and New Zealand. Standouts include the 5 Point Lift, an energising sculpt-and-glow stick enriched with marine bioactives, the Hyaluro Lip precision serum for glassy hydration, and Face Glaze, a translucent balm that delivers that modern, glass-skin glow. Lip lovers can get their fix with Lips Metal, Lips Balm, and the refillable Lips Bullet Case, while the Mascara promises fluttery volume with lash-care benefits baked in.

Having worked with icons like Rihanna, Madonna, and Byredo, Isamaya Ffrench’s artistry is globally celebrated — and now, beauty lovers down under can experience her creative vision firsthand. “The core collection represents what the future of beauty means to me,” says Ffrench. “These are tools for anybody who wants to feel empowered in the truest version of themselves.” Whether you’re a beauty minimalist or a maximalist, ISAMAYA at MECCA invites everyone to express their edge with confidence and care.

Visit www.mecca.com.au for more information and to purchase from 15 April 2025

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

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