Genevieve and Alexandra Smart recognise that the Ginger & Smart woman is multilayered and spirited. She is complex and alluring, and there is so much more to her than what you see on the surface. Their SS14 collection Dualism is a celebration of this multidimensional woman.
Drawing inspiration from double exposure photography that captures multilayered images, the presented a collection of contrasting elements, textures and shapes, which blended together in a fluid way to create a strong collection, perfect for the modern woman of today.
The concept of double vision is explored with bold digital print taking inspiration from nature. Reptilian motifs and natural stone provided an interesting contrast to the silky, luxurious fabrics they are printed on.
Hemlines while modest, sitting just below the knee, gave a beautiful silhouette and shape to the garments. Contrasting textures such as lace, silks and leathers gave depth to the collection while still being very wearable.
The collection was based on a palette of rich jades, navy blues and classic black, brought to life with injections of poppy-red, which added an interesting and romantic edge.
To compliment the collection, the accessories continued the theme of duality, juxtaposing reptile embossed leathers with rose gold accents, creating a power-luxe vibe. The shapes of the bags were angular and strong, the perfect compliment to the bold lines of the collection. Accessories such as ear and neck cuffs were also rose gold. The graphic sunglasses in complementing shades of rose pink, poppy red, navy and nude, were given a modern twist with luxurious leather trim.
One of the stand out shows of fashion week, Ginger & Smart certainly know how to make a woman look and feel good. Their luxe, modern collection is sure to be high on every fashion lover’s wishlist come next season.
Images by Wanda Chin
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