Garnier Fructis is revolutionizing hair repair with the launch of its new Damage Eraser Keratin range, arriving in Australia in March 2025. This three-step keratin treatment regime—featuring the Damage Eraser Keratin Shampoo, Conditioner, and Filler Treatment—is scientifically designed to repair hair at the cortex level. By replenishing lost keratin, this advanced formula helps reduce 99% of hair damage, leaving strands noticeably stronger, smoother, and healthier.
With hair made up of 95% keratin, exposure to heat styling, brushing, and environmental stress can weaken its structure over time. The Garnier Fructis Damage Eraser regime utilizes cutting-edge hair fibre bonding technology to restore lost keratin and fortify hair from within. Its plant-based protein complex penetrates up to 10 layers deep, reinforcing the internal structure and preventing further damage. The range is designed to combat breakage, frizz, and brittleness, making hair more manageable and resilient.
The hero of the collection, the Damage Eraser Keratin Filler Treatment, is a rinse-out formula enriched with Marula Oil to restore and protect hair while repairing its inner structure. Infused with antioxidants, it helps defend against daily damage and leaves strands feeling 100% recovered. When used alongside the Damage Eraser Keratin Shampoo and Conditioner, this complete system smooths, strengthens, and revives even the most damaged hair.
Staying true to Garnier’s commitment to sustainability, the Damage Eraser range features vegan formulas with no animal-derived ingredients and 100% recycled plastic packaging (excluding caps and labels). The collection will be available at Coles, Woolworths, and Chemist Warehouse, with prices starting from $7.99 for the shampoo and conditioner and $17.99 for the Keratin Filler Treatment. Whether you’re dealing with heat damage or simply want to strengthen your strands, this next-generation hair repair system is set to become an essential addition to Australian beauty routines.
For more information, visit www.garnier.com.au
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