Leading Australian fashion label Ena Pelly has launched the highly anticipated EP Athleisure – a new era of streetwear – spearheaded by Renee Enright. EP Athleisure, is a fresh take on everyday lifestyle apparel, and a natural extension of the Ena Pelly brand featuring quarterly, on-trend collections. Designed in Melbourne, the sub-label was sparked by consumer demand for relaxed, everyday sports-inspired fashion, in the much-loved Ena Pelly signature style. The offering follows three sell-out collaborations with Renee Enright, the newly appointed EP Athleisure Creative Director.
“After three successful EPxRE collections, we’re delighted to extend our brand offering and solidify our partnership with Renee in a new era of streetwear. EP Athleisure, at its core, is a range of off-duty, elevated leisure wear, designed to lend itself to the everyday activity of our customers busy, day-to-day life. We wanted to create premium, fit-for-purpose pieces that seamlessly integrate into their casual
wardrobe and are effortless to style. We hope our EP family enjoys wearing the collection as much as we have enjoyed creating it for them,” said Danielle Pelly, Founder and Director.
Featuring a range of low-performance, street and lifestyle sets and separates, Enright says the debut capsule collection sets the tone for the new venture; introducing the brand aesthetic for what will become a distinctive trademark style.
“That was important to me, to ensure that we’re showcasing who we are and what the customer can expect from us going forward. EP Athleisure will hero pieces that can be thrown together at a moment’s notice, and that seamlessly tie in together to give the wearer an
effortless yet considered approach to style. Those are the pieces that I find myself reaching for time and time again and I know that same sentiment resonates with other like-minded, style conscious people,” said Enright.
Signature Ena Pelly details are embedded throughout the EP Athleisure Collection 01 including tactile patches, contrast stitching and iconic graphic prints. Standout pieces include the Athleisure Windbreaker and Sports Pant; a vintage inspired, lightweight spray set complete with retro paneling. Other call outs include premium ribbed crop, bike short and legging sets in three colourways.
True to the iconic Ena Pelly design identity, the collection is underpinned by graphics applied across their renowned tees and sweaters. As a special sentimental touch, Renee has also taken inspiration from the Di Sweater created for the very first EPxRE collaboration back in 2020, and subtly interspersed those initial design elements throughout the collection as a nod to the foundations of EP Athleisure.
Ena Pelly’s primary design principles of creating effortless, wearable pieces with a strong streetwear influence have been ingrained into the EP Athleisure brand. EP Athleisure Collection 01 is available to shop via enapelly.com.au
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