Beauty and technology collide once again as Dyson announces the much-anticipated consumer launch of the Dyson Supersonic r™ Hair Dryer. This marks the brand’s first major hair dryer innovation since the release of the Dyson Supersonic in 2016. Having debuted exclusively to professional stylists in 2024, the Supersonic r™ will now be available for general sale in 2025, offering consumers access to salon-quality styling at home.
A Revolution in Hair Drying Technology
The Dyson Supersonic r™ Hair Dryer has been engineered for power, precision, and ease of use. It is 30% smaller and 20% lighter than its predecessor, making it Dyson’s most ergonomic and maneuverable hair dryer to date. Designed to deliver faster drying, smoother, and shinier results, the Supersonic r™ ensures professional-quality finishes with every use.
To complement its cutting-edge technology, Dyson is releasing the device in two exclusive colourways:
- Jasper Plum, inspired by the rare purple jasper gemstone
- Ceramic Pink, echoing the iridescent orient of a pearl
A Celebration of Innovation and Style
In celebration of the consumer launch, Sir James Dyson and Kathleen Pierce, Dyson Beauty President, have returned to Paris, revisiting the brand’s first Dyson Demo Store on Rue de la Boetie. Since opening in 2000, this location has been a global benchmark for showcasing Dyson’s groundbreaking innovations.
Adding to the excitement, Dyson has partnered with Chloé for the A/W25 Paris Fashion Week show on March 6, where the Supersonic r™ will be the backstage styling tool of choice. Top stylists Sam McKnight, Eugene Souleiman, and Lacy Redway have already incorporated this game-changing device into their professional kits, praising its enhanced comfort, precision, and industry-grade capabilities for everyday styling.
Smart Technology for Effortless Styling
The Supersonic r™ is more than just a hair dryer—it’s a high-performance styling tool. It features:
- 5 attachments, including Dyson’s latest innovations for precise styling
- Three precision airflow settings
- Integrated RFID sensors to automatically optimise airflow and temperature for effortless use
Whether you’re creating sleek, smooth looks or voluminous styles, the Supersonic r™ ensures maximum control and high-quality results every time.
When Can You Get It?
The Dyson Supersonic r™ Hair Dryer will be available to purchase in Australia in the coming months. Beauty lovers eager to experience this next-generation technology can join the waitlist and stay updated on local availability by visiting the Dyson website.
Get ready to elevate your hair care routine with Dyson’s most advanced hair dryer yet!
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