Dyson is taking its next step into the world of beauty with its first ever wet line styling products, the Dyson ChitosanTM formulations range. Powered by chitosan, a complex macromolecule derived from oyster mushrooms and engineered with Dyson TriodeticTM technology, the range is the result of over a decade of investment in hair health, with Dyson now expanding its research capabilities into ingredient science.
Building on the research and innovation into hair science that is behind Dyson hair care devices, this new styling range follows Dyson’s same engineering mindset, focusing on delivering high performance products and experiences. Designed to combat the problems of some others that use simple polymers that lock hair strands together with stiff bonds, the Dyson ChitosanTM styling range works differently to deliver flexible all-day hold (versus untreated hair), with movement and shine, without the crunch. For all hair types, even in high humidity (tested at relative 80% humidity). Dyson’s first formulations have been engineered to work with Dyson’s hair tools, to help the styles you love last longer.
Pre-Styling Cream– transforms from a cream to a sheer serum as you work the formula in your hand for even application, for touchable, long-lasting hold with a natural feel. Engineered for all hair types with its innovative four variants (light or rich conditioning for Smooth to Wavy or Curly to Coily hair)– each precisely blended with ingredients to different natural hair shapes and conditioning preferences for the best possible results.
Post-Styling Cream – engineered for all hair types. Holds and defines your end style, for soft, flexible all-day hold with movement and shine. Hair feels instantly hydrated with a shiny finish and styles are locked in after heat or air drying. The formula, which contains Hyaluronic acid, acts as a weightless protective shield in up to 80% relative humidity and reduces frizz by up to 50%. It is safe for colour and chemically treated hair. The light weight serum contains a blend of amino acids known to repair signs of surface damage.
Dyson’s research and development didn’t stop at the formulas. When exploring delivery systems, engineers uncovered frustrations with existing solutions like tubes or jars and decided to design one in-house to combat them. The Dyson-engineered precision applicator is rigorously tested to deliver the same amount, pump after pump. An exact 0.22ml is dispensed every time, helping to prevent product wastage or overuse. The full-size formulation packaging is refillable, and the outer packaging is tested and built to last. Plus, the refill cartridges can be recycled at home.
The new Dyson styling products rrp $89 for the full-size bottles rrp $79 for the refill and will be available directly from Dyson, in store and online and at Mecca from 23 August 2024.
Images supplied by Dyson
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