Every woman needs staple pieces in her wardrobe, and no one knows that more than Sophie Russo. As the design mind behind Staple The Label, she has dreamed up a stunning collection full of digital prints and minimalistic silhouettes…all with the quintessential Staple style. She speaks to Couturing about the collection, her inspirations, and 90s styling.
The new collection is called Paradox Me; what inspired the collection?
Our collections tend to grow from our print artworks, and for Paradox we were really drawn to the mix of pretty pop and chalky colours in our modern floral designs. Simultaneously architectural shapes, clean lines and forms inspired us. We really aimed to translate these minimalist references into something that was still very feminine and beautiful.
The pieces are minimalist in shape, and recall the teen queens of 90s movies – do you design from a specific reference point, or from an idea?
We were definitely having a 90s crush moment during the designing of this range! Spaghetti straps, bleached back chambray and that distinctive 90s layering. We do start the design process with a myriad of reference points, that we collate into a big mood board. Whenever we have vintage reference images we try and look at ways that we can update the idea in a modern ‘Staple’ way.
My favourite pieces of the collection are the floral cami dress and the split skirts – what pieces are your favourites?
I also love the printed split skirt, especially worn back with the matching top (love a twinset!)
Other favourites of mine are the cotton voile oversized beach shirt, worn back with the relaxed chambray boxer short. I also love the mesh sweater for a unique spring sweater look.
Finally, what are your favourite trends at the moment?
Twinsets, midi length skirts, wide sleeve boxy tee shapes, culottes, sweater combo outfits and unique layering….. like a cheeky lace bralet worn under an oversized blazer or a white collared shirt styled under a relaxed sweater with a rolled up sleeve.
I guess I really love that mix of relaxed tailored garments styled back with sporty separates in new ways. (like jogger pants with a modern heel or a midi pencil skirt worn with sneakers)
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