CERAVE LAUNCH NEW FACIAL PRODUCTS TO HELP YOUR SKIN THIS WINTER

Cult global skincare brand, CeraVe, has introduced two new facial products to its acclaimed non-irritating skincare range in Australia, to help protect and restore the skin’s barrier and create healthy, beautiful-looking skin.

The two much-anticipated new arrivals to CeraVe’s skincare line-up include the Hydrating Hyaluronic Acid Serum and the AM Facial Moisturising Lotion with SPF 15.

“CeraVe’s new facial products are set to transform the daily skincare regime of consumers due to ease of use, affordability and effective hydrating formulations that include three essential skin-identical Ceremides, MVE Technology (to promote 24-hour hydration) and Hyaluronic Acid. The three ceramides that feature within all CeraVe formulations are selected because they play the biggest role in the skin barrier function and hydration, while the complementary addition of Hyaluronic Acid maintains the skin’s moisture balance and helps to smooth skin texture.” says Rachel McAdam, L’Oréal Active Cosmetics Scientific Communications Manager.

Formulated for normal to dry skin, CeraVe’s new AM Facial Moisturising Lotion SPF15 is enriched with the brand’s three skin-identical Ceramides and provides all-day hydration. The ultimate morning multi-tasker, this face lotion features three essential Ceramides, hydrating Hyaluronic Acid and Niacinamide to reduce irritation. CeraVe’s patented MVE Delivery Technology ensures a progressive release of moisture throughout the day to maintain 24 hour hydration. Offering Broad Spectrum sun protection, the innovative SPF15 formula provides an added level of protection in addition to the
recommended supplementary daily use of a SPF50+ sunscreen. Developed with dermatologists, the lightweight lotion texture allows for seamless application for everyday use and is non-comedogenic, paraben-free, oil-free and fragrance-free.

CeraVe’s new Hydrating Hyaluronic Acid serum offers replenishing hydration to lock in moisture for 24 hours, helping to defend against skin dryness and promote a smooth and supple complexion. The serum’s superhero ingredient is Hyaluronic Acid (HA) which works to restore the skin’s barrier to prevent trans-epidermal water loss and maintain skin hydration. While many skincare solutions include Hyaluronic Acid, CeraVe’s serum is uniquely formulated with three essential skin-identical Ceramides and MVE technology, ensuring the serum not only helps to hydrate the skin, but assists in restoring the skin’s barrier.

The skin-smoothing serum also contains Vitamin B5 to address and reduce skin irritation. Unique to the market, CeraVe Hydrating Hyaluronic Acid
Serum showcases a refreshing, lightweight cream-to-gel texture that is easily absorbed. Developed with dermatologists, the product is allergy tested, fragrance-free, paraben-free, non-comedogenic and suitable for sensitive skin.

A cult US brand, CeraVe, was developed with dermatologists in 2005 after experts noticed that many skin conditions such as dry skin, eczema and acne all had one thing in common – a deficiency in skin Ceramides and in turn, a compromised skin barrier. Successfully launched into the Australian market in 2019, CeraVe is the first skincare brand to contain three essential, skin-identical Ceramides that the skin needs, progressively delivered through a patented MultiVesicular Emulsion (MVE®) Technology, that maintains hydration levels in the skin for 24 hours.

CeraVe Hydrating Hyaluronic Acid Serum (RRP $29.99) and AM Facial Moisturising Lotion with SPF 15 (RRP $22.99) are now available at Chemist Warehouse. For more information on CeraVe and their range of skincare visit www.cerave.com.au