MFW 2018: RUNWAY TWO
At MFW Runway Two, some of Australia's most loved names in fashion took to the runway, showcasing shared trends of relaxed suiting, playful prints, a little nostalgia, and Spring Racing ready dresses. From...
GET INTERGALACTIC WITH MELBOURNE CENTRAL THIS VFNO
In celebration of Vogue American Express Fashion Night Out, Melbourne Central will transform into an illuminous hub of iridescent events from 10am-10pm Friday 31 August. Themeing the event around the...
VAMFF 2018: PREMIUM RUNWAY 7 PRESENTED BY GRAZIA AUSTRALIA
Presented by Grazia Australia, Premium runway 7 was dedicated to the It-Girl – with luxury styling and inspiration from the fashion editorial pages of Grazia, this show brought together some of Australia’s...
VAMFF 2018: RUNWAY 6 PRESENTED BY WHO WHAT WEAR
Runway 6, presented by Who What Wear, was the runway of the week for trendsetters. Some of the nation's most cutting-edge labels were on show, featuring looks that were a master class in high-low dressing and...
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VAMFF 2018: PREMIUM RUNWAY 2 PRESENTED BY ELLE AUSTRALIA
Premium Runway 2 brought together an eclectic group of designers showcasing a wide range of trends for the upcoming season. A post shared by VAMFF (@vamff) on Mar 6, 2018 at 8:25pm...
VAMFF 2018: PREMIUM RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA
Premium runways at VAMFF are always a highlight, showcasing some of the very best Australian talent for the season ahead. A post shared by VAMFF (@vamff) on Mar 6, 2018 at 5:14am...
GET YOUR WALLETS READY: BIG FASHION SALE RETURNS TO MELBOURNE
For savvy shoppers in the know, the Big Fashion Sale is one of the must-hit pop up events of the year, and just in time for the cooler months, Melbourne shoppers have the chance to save big on our favourite...
SANPELLEGRINO SPARKLING FRUIT BEVERAGES PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to Sanpellegrino Sparkling Fruit Beverages, we're going inside VAMFF and into the front row of the grand showcase featuring Camilla & Marc with Jasmin Howell of Friend in Fashion. Watch all the...
SANPELLEGRINO PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to our friends at Sanpellegrino Australia, you can get a taste of an insider’s view of fashion week, with Jasmin Howell from Friend in Fashion taking you inside VAMFF. We're at Premium Runway 3,...
ACQUA PANNA PRESENTS: INSIDE VAMFF WITH FRIEND IN FASHION
Thanks to our friends at Acqua Panna, you can get a taste of an insider's view of fashion week, with Jasmin Howell from Friend in Fashion taking you inside VAMFF, starting with the Gala Runway featuring some...
VAMFF 2017: PREMIUM RUNWAY 3 PRESENTED BY HARPER’S BAZAAR AUSTRALIA
Premium Runway 3, presented by Harper's Bazaar Australia, celebrated the risk takers and style makers of Australian fashion, and even in the 30+ degree weather, managed to make it snow...
VAMFF 2017: PREMIUM RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA
Hosted by Vogue Australia, Premium Runway 1 celebrated the namesake of the presenting magazine with strains of Madonna's Vogue inter spliced with quotes from leading fashion voices, most notably Diana...
VAMFF 2017: GALA RUNWAY PRESENTED BY DAVID JONES
Taking over the stunning royal exhibition building for another year, VAMFF kicked off with a bang starting off this year's festival with the Gala Runway presented by David Jones, supported by Vogue...
A NIGHT OF AUSTRALIAN STYLE
Step inside last night's Australian Style launch party in Melbourne, as the fashion crowd turned out in full force to celebrate the ultimate guide to the who’s who of Australian fashion. Joined by...
ALL THE SOCIALS FROM THE 2017 ALFA ROMEO PORTSEA POLO
Spring Carnival is often touted as the most anticipated horse-related fashion event of the season, but with it's gorgeous seaside location and relaxed atmosphere, a case can definitely be made that the polo...
LOST IN ‘JOIE DE VIVRE’ WITH KRONEBOURG AT SFSC 2017
So Frenchy, So Chic is one of the warmer months can't miss events, and last Sunday in Werribee Park saw life's simple pleasures brought together on a Summer’s day, with life and culture celebrated in true...
GO INSIDE THE ALFA ROMEO PORTSEA POLO WITH EQUESTRIAN INSIDER, STEPH BARRINGTON
Steph Barrington is the ultimate slashie - celebrated equestrian, fashion insider and lifestyle blogger - so who better to get the low down on an event that combines all three of her passions? As this year's...
UK FAVOURITE NEXT ARRIVES IN STYLE TO AUSTRALIA
Great Britain's number one fashion e-tailer, Next is a leader in quality fashion (at a price point that will surprise you!) and now they are showing Australia a little bit of that famed UK high street style,...
MADE SYDNEY – EVERYTHING YOU NEED TO KNOW
MADE today announced the final schedule for the inaugural season of MADE Sydney presented by Mercedes-Benz. Taking place 11-13 November, 2016 at Carriageworks in Eveleigh, MADE Sydney will be a hybrid fashion,...
GUCCI GARDEN BRINGS THE RUNWAY TO LIFE
Gucci hosted a private event to celebrate Gucci Garden installation at the Melbourne Collins Street store on the evening of October 27th. The exclusive in-store setup showcases an imaginary universe of flora...
MATCHES FASHION SPRING RACING POPUP LAUNCH
MATCHESFASHION.COM has partnered with Australian influencer Romy Frydman, of StyleMeRomy.com, for this year's Australian Spring Racing Carnival. The collaboration launched in September 2016 with a racewear...
GOOD CMPNY POP UP SHOP LAUNCH
Australian label GOOD CMPNY announces its debut range, emphasizing the use of specially sourced fabrics and first class production technique resulting in durable and timeless clothing. GOOD CMPNY celebrates...
MSFW 2016: URBAN BLOOM
Even though the weather still is a little less than desired, With oversize paper florals standing guard along the runway, the urban bloom runway felt like spring had come a day early. Showcasing pieces from...
MSFW 2016: OPENING RUNWAY GALA
For the first official designer runway of the week, the MSFW Opening Gala dipped into the collections of some of Australia's best talent, pulling together a show that covered everything from gowns to...
MSFW 2016: PUMA RUNWAY AT THE HUB
With ambassadors like Rihanna and Kylie Jenner, Puma have solidified themselves as the uniform of the cool girl, with the latest incarnation of the brand turning out sell out cult items. As such, the Puma...
MSFW 2016: EMERGING COLLECTIVE RUNWAY
The Emerging runways are always a highlight of Melbourne Spring Fashion Week, with the focus solely on the new breed on talent the city has to offer. At this year's Emerging Collective runway, student...
BEHIND MATICEVSKI EPISODE 3 (WATCH)
In Episode 3 of our exclusive video series, Behind Toni Maticevski, we follow public relations manager Prasana Lee as she navigates the politics of creating a seating chart and plans media appointments...
BEHIND THE INDUSTRY: FASHION WITH YEOJIN BAE
Yeojin Bae is undoubtedly one of the country's womenswear masters, with her deep understanding for the female form becoming more and more apparent in each of her beautiful collections. We spoke to...
GET LUXURY FOR LESS AT DFO SOUTH WHARF’S LATEST EXPANSION
DFO South Wharf has long been on the savvy shoppers hit list, but now, with the opening both the exciting new basement precinct and launching the DFO Insider program last week, they've added two huge new...
MATICEVSKI AND LENOVO COLLABORATE TO CREATE A ONE OF A KIND GIFT
Following from the success of their previous collaboration last year, Maticevski and Lenovo have partnered once again to create a one of a kind gift for an exclusive group of the leaders in the fashion...
VAMFF 2016: DISCOVERY RUNWAY PRESENTED BY i-D
Taking place in the iconic Melbourne Museum Precinct, the 2016 VAMFF Discovery Runway hosted an impressive lineup of Melbourne’s most promising up and coming designers. Presented by i-D Magazine, the...
VAMFF 2016: DION LEE GRAND SHOWCASE
The Grand Showcase at VAMFF is always one of the highlight shows of the festival, and this year's feature designer, Dion Lee, only added to the excitement. Fresh from presenting at NYFW, seeing the A/W 16...
VAMFF 2016: PREMIUM RUNWAY 4 PRESENTED BY HARPER’S BAZAAR
While Mebourne is unseasonably warm, Premium runway 4 and its presenting certainly matched the temperature, with scorching trends from some of Australia's hottest designers taking to the runway. Opening the...
VAMFF 2016: OPENING RUNWAY 2 PRESENTED BY DAVID JONES
The David Jones Opening Runway 2 promised a huge array of Australian and International designers, and surely didn't disappoint. With the soundtrack provided by reimaginings of 80s classics, trends of power...
LOVE YOUR BESTIES AT HIGHPOINT THIS VALENTINE’S DAY
No date, no worries. This Valentine’s Day, Highpoint shopping centre are celebrating bestie love and proving that romance simply isn’t required on February 14. Friends are the family you choose for...
OFF COURT ACTION IN THE EMIRATES SUITE AT THE AUSTRALIAN OPEN
Celebrating its second year as Official Airline Partner of the Australian Open, Emirates has opened the doors to its exclusive hospitality Suite at Melbourne Park and cheer on the Grand Slam Greats...
TOPSHOP UNIQUE REINVENTS CAMPUS COOL
Everyone's favourite high street retailer is back with their new Pre-Fall collection to give us all a lesson in style. Toyshop Unique's latest range reinvents campus cool, taking cues from stylish students...
THE BEST LOOKS FROM THE JEEP PORTSEA POLO
Social butterflies and fashion icons swapped the city for the seaside this weekend, flocking en masse to Portsea for the annual Jeep Portsea Polo. Traditionally more relaxed than the Spring Racing...
SHINING STARS AT THE PERONI MARQUEE AT THE JEEP PORTSEA POLO
The sun wasn't the only thing shining bright at the Jeep Portsea Polo on the weekend with a bevy of stars shining bright at the Peroni marquee. Guests at the marquee included actors Michael Dorman, Tim...
KENDALL AND KYLIE TAKE CHADSTONE FOR FOREVER NEW
Whether you love them or can't stand them, there's no denying that Kendall and Kylie Jenner can pull a crowd. This definitely rang true Wednesday morning when the two youngest members of the Kardashian clan...
MRP LANDS AT MELBOURNE CENTRAL
Melbournians love our luxury fashion, but we love a good high street find just as much, so it's no surprise that the launch of South African mega brand, MRP's arrival at Melbourne Central was hotly...
READY YOUR HEARTS AND YOUR WALLETS… BIG FASHION SALE IS COMING
Prepare yourselves: Big Fashion Sale is coming in hard and fast. The premier cult designer clearance event offers a carefully curated selection of your favourite Australian and International designer...
MSFW 2015: MODERN LOVE RUNWAY
We all love a little romance in our lives, and at the second designer runway of MSFW, the designers celebrated all things love with gorgeous lace, flirty prints, and golden hues. With some of the best in the...
MSFW 2015: OPENING GALA RUNWAY
Kicking off the week of designer runways, the opening gala runway did brilliantly in setting the tone for the week. With gorgeous bridal moments from Gwendolynne and Nevenka, to royal standouts from Jason...
MSFW STREET STYLE: OPENING GALA RUNWAY
Images courtesy of Jacob Medina and Theo...
MSFW 2015: EMERGING DESIGNER RUNWAY – RMIT
With an Beyoncé-esque interactive backdrop and a history of innovative designs hitting the catwalk, the expectations were set high for the first instalment of the Emerging runways, and the talent from RMIT...
MSFW 2015: EMERGING DESIGNER RUNWAY 2
At the second of the emerging runways, wedding season was definitely in the air. Several of the designers showcased their interpretations of bridal, as well as sportswear, eastern influenced menswear and...
EMPORIUM MELBOURNE IS YOUR PLAYGROUND THIS MELBOURNE SPRING FASHION WEEK
Melbourne Spring Fashion Week is right around the corner, and what better way to celebrate than to discover your fashion playground. Emporium Melbourne is mixing fun with fashion together this ‘Shop The...
SUPERMODEL JOAN SMALLS SMOULDERS ON THE RUNWAY AT THE LAUNCH OF STUDIO.W
Joan Smalls showcases designs by Studio.W during the label launch at David Jones Elizabeth Street Store on August 20, 2015 in Sydney, Australia. Acclaimed model, Joan Smalls, hit the runway in...
WITCHERY SS15 RUNWAY
Witchery debuted their Spring Summer 15/16 collection last week, epitomising the effortless cool we've come to expect from the label. Colour was kept to a minimum, with deep indigo popping against crisp...
GET READY TO EXPERIENCE MELBOURNE A LA MODE
Want to get your hands on designer goods for a fraction of the price? Of course you do, so make sure to mark Thursday 24rd July on your Calendar. Hawkeye Vintage will kick off its first ever pop up...
DION LEE X WESTFIELD INHABIT
An event shrouded in mystery, Melbourne’s well-heeled gathered at Westfield Doncaster last week for an exclusive showing of Dion Lee’s Winter 2015 collection ahead of the designer's tenancy in the...
KENDALL AND KYLIE FOR TOPSHOP LAUNCHES TODAY
If your preferred Kardashian-Jenner is more California cool than selfie-obsessed, then get your credit cards at the ready! Model of the moment, Kendall Jenner along with little sister Kylie have...
MBFWA 2015: TEN PIECES
One of the most rumoured shows at MBFWA was Ten Pieces, and unlike most shows, it lived up to the hype. Emptying the famed Sydney hotspot, the Bondi Iceberg pool was drained in anticipation of the...
MBFWA 2015: BIANCA SPENDER
Bianca Spender never disappoints. Her SS15/16 collection once again features her signature feminine silhouettes, structured suiting and plunging necklines. A combination of soft silk looks with structured...
MBFWA 2015 DAILY WRAP UP: DAY FOUR (WATCH)
Video edited by Paige...
MBFWA 2015: PHOENIX KEATING
The box at MBFWA got transformed into a rave at Phoenix Keating - with the collection walking with Prodigy blaring as the soundtrack. While the music was loud, the largely neutral collection let the pieces...
MBFWA 2015: ALICE MCCALL
Alice McCALL got sheer and chic at her MBFWA presentation, with candy coloured play suits, cami dresses and intricate separates taking to the cloud covered runway. Her signature feminine pops were front and...
MBFWA 2015: JAYSON BRUNSDON
Jayson Brunsdon's MBFWA presentation was an exercise in opposites. Mixing hard and soft - structured jackets over floaty gowns, lace overlay pants, rich warm tones and metallic prints (and not just for the...
MBFWA 2015: HAN
With standout 'Parisian Monk" hair and a super blogger styling, HAN's presentation at MBFWA was set up to be a showstopper. Margaret Zhang's layering of the 140-piece collection was not only was economical,...
MBFWA 2015: GINGER AND SMART
Ginger and Smart have solidified themselves one of the leaders of print in Australian fashion, and their SS15/16 collection Latitude served as a reminder of why. Clean lines and relaxed silhouettes lead the...
MBFWA 2015: SERPENT AND THE SWAN
At Serpent and The Swan's MBFWA presentation, sheer, crisp, edgy looks for the look du jour - immediately editorial and immediately covetable. With a variety of pieces covering mens and womens fashion, the...
MBFWA 2015: DANIEL AVAKIAN
Inspired by the chic Hamptons lifestyle, Daniel Avakian presented a sleek, minimal and refined collection, filled with The considered, tailored collection is comprised of waffle sleeveless pod coats, wrap...
MARIMEKKO PRESENT THEIR EUROPEAN AW15 COLLECTION
Marimekko presented their highly anticipated European Autumn Winter 2015 collection last week at Pix on Location in Alexandria, Sydney. The collection was presented during a model presentation...
VAMFF INDEPEDENT RUNWAY PRESENTED BY OYSTER MAGAZINE
The Independent runway is all about pushing the envelope, innovation, and the freedom to explore the limits of creativity, so it was apt that the overarching theme of the night was one of freedom. Presented by...
VAMFF 2015: GQ AUSTRALIA MENSWEAR RUNWAY
Interpretive dancers, a thumping David Bowie-themed soundtrack, and Carlton footballers - the GQ Australia Menswear runway at VAMFF had it all. The brainchild of creative director and stylist, David Bonney,...
NATIONAL GRADUATE SHOWCASE PRESENTED BY TARGET AUSTRALIA
Some of the biggest highlights of VAMFF isn't always the premium runways. Case in point, the National Graduate Showcase. Putting the spotlight on some of the country's best and brightest young talents, the...
VAMFF GRAND SHOWCASE FEATURING JOSH GOOT
Never has a celebration of a designer’s career been held at a more appropriate time. Last night’s Virgin Australia Melbourne Fashion Festival Grand Showcase celebrated the career of design power player...
VAMFF 2015 STREET STYLE: PREMIUM RUNWAYS 5 + 6
Images courtesy of Theo Cipriano and Ruby...
BEHIND THE SCENES AT VAMFF 2015 PREMIUM RUNWAY 6 WITH RACHELLEEA (VIDEO)
Catch all the action from last night’s VAMFF 2015 Premium Runway 6 as Rachel Anderson from Rachelleea takes you behind the scenes for Lenovo and Couturing. Accommodation: Adelphi...
VAMFF 2015 STREET STYLE: PREMIUM RUNWAYS 1 & 2
Images by Ruby Wang and Jacob...
COUTURING PARTNER WITH TOP BLOGGERS FOR FIRST PERSON FASHION FESTIVAL WEBSERIES
Let's face it, fashion week isn't just about fashion. While we want to know all about the latest trends which take to the runway, we also want to find out who said what to who and when. We are excited to...
GORMAN CREATE ‘MOTH AND MOON’ MAGIC IN THE FITZROY GARDENS
Last week, Australian design powerhouse Gorman hosted a stunning solo runway in Melbourne's iconic Fitzroy Gardens Conservatory to showcase the brand's Autumn 2015 collection and celebrate the...
MYER KICKS OFF DENIM WEEK WITH RYDER
This weekend, Myer kicks off Denim Week, all in celebration of the launch of their new premium denim department. Launching this Saturday in the Melbourne CBD, the event is made even better by Melbourne label...
AGENT PROVOCATEUR BRINGS SEXY TO SYDNEY
The leaders of sexy, fashion forward lingerie, Agent Provocateur have already made a splash in Australia through their presence in David Jones...but now, they're moving into their own brick and mortar space,...
MYER AW15 RUNWAY
Myer staked its claim on the AW15 fashion market in spectacular style last night, with a polished runway showing featuring over 200 designs. Ambassadors Jennifer Hawkins, Kris Smith and Kate Peck all took to...
HEIDI KLUM INTIMATES LAUNCHES AT MYER
Known in the industry as 'The Body', Heidi Klum showed exactly why she was the perfect collaborator for lingerie giant Bendon, as she fronted the Melbourne crowds to launch her new line, Heidi Klum Intimates T...
FASHION WITH A CONSCIENCE: LOVE FROM, KINGDOM
Kingdom, the brainchild of Melbourne based creative Hannah Pho, is set to kick of 2015 with a celebration of local design talent and art in all its wonderful forms. Having organised two Ethical...
MADE IN MELBOURNE BOUTIQUE FASHION MARKET
Have some last-minute shopping to do before you've ticked everyone off your Christmas gift list? Well tomorrow is your chance to snap up some designer buys whilst supporting your...
7 FOR ALL MANKIND OPENS IN EMPORIUM MELBOURNE
Cult label, 7 For All Mankind has finally brought its Californian style to Australia, with the official opening of its first concept boutique at Melbourne’s premium Emporium shopping complex launching the...
WHITEHOUSE GRADUATES AUSTRALIA’S LATEST TALENTS
It was all about the boys on the runway at Whitehouse Institute of Design’s graduation parade. As the catwalk opened, Jeremy Bailey Smith had the whole crowd gushing over his designs, in fact, I still...
NEW CHUCKS? CONVERSE’S 2015 WINTER COLLECTION
Converse launched their Winter 15 collection in style with an intimate dinner held to preview the dynamic new collection. An upstairs Sydney warehouse space was converted into an Art Gallery of sneakers which...
VAMFF 2015 CAMPAIGN LAUNCH
Thursday night saw a hidden Richmond warehouse space become a hub for the Melbourne's most fashionable. The Virgin Australia Melbourne Fashion Festival launch heralded the introduction of several new fashion...
SUPERMODELS, SUPERSTARS AND A MILLION DOLLAR BRA: THE 2014 VICTORIA SECRET PARADE
Arguably one of the most anticipated runway shows of the year, our favourite supermodels and performers have taken over London for the 2014 Victoria Secret runway. Angels with gilded wings, $2 million bras,,...
INTERVIEW: KOOKAI’S DANIELLE VAGNER AND ARTIST DAVID BROMLEY
Australian fashion label Kookai unveiled a unique collaboration with renowned Melbourne artist David Bromley at the official launch of its stunning new concept Chapel Street boutique last week. The launch...
SWAROVSKI CRYSTAL GARDEN PARTY
Flowers blossomed brightly at the launch of Swarovski's Spring Summer 2015 collection at Lions Gate Lodge in Sydney's Botanical Gardens. Lions Gate Lodge was transformed into a beautiful...
FASHION ON TOP ADDS MORE COUTURE TO COLLINS STREET
There's a new destination all fashion lovers need to memorise. FashionOnTop, the newest addition to the high fashion and glamour of Melbourne’s Collins Street, officially opened its doors last week, and we...
DIESEL OPENS IN FLINDERS LANE
Flinders Lane has just had an injection of streetwear cool with the new look of Diesel to the streets fashion offerings. A sea of Melbourne's most stylish (clad in denim, of course) made up the guest list for...
MARIMEKKO MATCHES NATURE WITH PRINT FOR SS15
Finnish design company, Marimekko presented their S/S15 collection recently at Café Paci, a pop-up restaurant by Pasi Petanen in Darlinghurst, Sydney, and showed that traditional summer prints can...
GENERAL PANTS CO. STANDS UP FOR PEACE
This year has shown some of the worst of human nature, and in response, General Pants Co. have launched an unprecedented campaign to make a real difference this Christmas. General Pants Co....
GET YOUR HANDS ON MET GALA HISTORY WITH TOPSHOP
Fashion with a cause is always in style, so it's exciting to hear that TOPSHOP is auctioning off the dresses made for the 2014 MET Ball Gala, and is donating all proceeds going to Fashion Targets Breast...
HOLA! DESIGUAL OPENS AT THE STRAND MELBOURNE
Global Spanish fashion brand DESIGUAL launched its first Australian store in Melbourne at The Strand Melbourne with an exclusive launch party. The high street fashion retailer, internationally renowned for...
ZIMMERMANN CELEBRATES NEW BONDI STORE
Zimmermann opens new Bondi Junction boutique Zimmermann hosted a cocktail party in its Bondi Junction boutique on Thursday night to celebrate the opening of the new store. Guests sipped on Veuve...
WELCOME EMPORIO ARMANI TO EMPORIUM
Italy has cut Melbourne off another slice of fashion with the arrival of Emporio Armani's first solus menswear store in the world to Melbourne's Emporium. To be expected with a store of its calibre and...
VICTORIA’S SECRET RUNWAY – BEST MOMENTS REVISITED
If you're in the market for some much needed fitspo to get you to the gym, then you'll be pleased to know the much anticipated Victoria's Secret Runway Show is only a couple of weeks away. Some of the most...
GET SUMMER READY WITH NTC MELBOURNE CENTRAL
Summer is almost here, and aside from going in search of the perfect new season wardrobe, it's time to get our bodies out of the winter rut and back to being fit and healthy. If you're like me and lack...