Brand Profiles

If you've never heard of 3INA then you will be hearing a lot more of this unique brand, turning the beauty industry on its head and delivering beauty at affordable prices without compromising on...

  The Base Collective is a new player in the skincare market and it's origins are based right here in Melbourne. The brand has two great products in its range, The Hand Wash and The Milk, made...

Introducing ZOFORI elixer, Australia’s newest natural skincare brand. Harnessing the  benefits from ingredients native to the gorgeous island of Crete, ZOFORI elixer effectively targets all skin-related...

There’s nothing better than a great tan, and nobody does a better tan than Glow Station. Located in Melbourne’s CBD, Glow Station will leave you with an unbelievably flawless spray tan that is done in only...

Searching for the product of skin loving ingredients and a natural makeup look? LUMA Cosmetics is the answer. The new cosmetics line, developed by Australian model Jess Hart, aims to subtly enhance...

Lars Fredriksson is an unlikely beauty entrepreneur. Sure the charismatic business man has flawless skin, no doubt the product of his critically acclaimed skincare line Verso. However, with his finance...

Jane Iredale has become synonymous with natural skincare and beauty. It's no wonder that it's become a cult brand with a range of mineral makeup that suits all types of skin. Known for its natural...

Ecostore is an established skincare company that opened over 20 years ago. They aim to provide customers with 100% honest, reliable skin care. Free from animal testing and any chemical you can think of,...

With products that merge rich, natural ingredients with strong, scientific grounding, Antipodes Nature has created a winning combination that has found a cult following since its conception in...

Collaborating with names such as Inez van Lamsweerde, Patrick Demarchelier, Mario Testino and Karl Lagerfeld and travelling the world to do campaigns for magazines and brands such as Fendi and Chanel, Ellis...

The abundance of products on the market means selecting the fundamental elements of a skin care routine becomes a rather arduous task. Perhaps one of the most underrated (and cheapest) products on the...

Ellis Faas has become a hot name in cosmetics ever since launching her eponymous beauty empire in 2009. It all begain when Ellis developed a collection of twenty-seven lipsticks which has now expanded to an...

Marking its twenty-third year in the world of cosmetic beauty, Bobbi Brown has paved the way in the industry as a leading makeup brand. Read on to find out more behind the success of the brand we love and...

For lovers of Organic products, look not further than the new brand, Villa Lodola, that has recently landed on our shores. Villa Lodola originates from an official plantation located in the hills of...

HISTORY OF REDKEN When American actress and model Paula Kent suffered irritation to her skin from the products her hairdresser was using, she knew there was a gap in the market. This gap carved the way...

OPI has introduced two new ranges, producing 19 new lacquers between the two. With Brazil hosting the 2014 World Cup, OPI has introduced a bright and vibrant range Brazilian style. Brazil by OPI brings out...

Creme de corps. Lip balm #1. Ultra Facial Cream. Kiehl's is a brand we all know and love. They are behind cult products such as Creme de Corps, Lip balm #1 and Ultra Facial Cream, products we all know and...

When I think of Ella Baché, I think of skincare, suncare and beauty therapists. But what I didn’t know about the brand is the exceptional history it has both here in Australia and France. Whilst Ella...

It's been a year since the brand ELEVEN Australia launched its complete range of 16 haircare products, and what a year it's been for the brand. ELEVEN's growing popularity over the last year has been...

TAN Airbrush in a Can. Turbo Lash Wand. These two products are some of the hugely successful and iconic products from Australian brand Model Co. founded by CEO, Shelley Barrett, in 2002. The story...

Speak to many new mothers and they will have heard of the French brand, Mustela. The brand, one of the European leaders in baby skincare, has recently launched its Australian subsidiary, its eleventh in...

Britain has offered the world some fantastic beauty brands, so let’s take a moment to appreciate them. Now that I’m living in England for six months, I figure it’s the perfect time for me to embrace the...

With many makeup brands on the market, it can be hard to find one that not only suits your skin type, but continues to push the boundaries when it comes to innovative and fresh products. Established in...

You may not have heard of Aromababy, but it is a celebrated brand which celebrities have been using on their babies since the brand started in 1994. Created by Catherine Cervasio after a desire to find...

We are all guilty of using heat styling tools and the effects that they have on our hair are damaging. If these tools are used without protection on your hair, your hair can become flaky and dehydrated which...

  Christian Dior once said "A woman's perfume tells more about her than her handwriting." Coco Chanel was more blunt about the matter saying "A woman who doesn't wear perfume has no future."...

Calling all beauty enthusiasts! Form a line and give a warm welcome to the new Melbourne Hair and Makeup Academy in Greville Street, Prahran, opened by the talented hair and make up artist Silvana Mitkovsk....

If you've had your eyes peeled these past couple of months, you may have noticed a rise in resealable brown paper bags making an appearance in bathrooms nation-wide. These small parcels of 'tough love' are...

"Beauty is not what's natural, or even looks best; it's what feels right at the moment!" - Doe Deere Doe Deere - self proclaimed 'Queen of the Unicorns' - created Lime Crime in 2008 because she wanted...

ELEVEN Australia, the hot new name in hair care, says it offers a fresh approach to hair care. Simple to use, easy to identify and products do exactly what they say they will do. Couturing beauty writer,...

  “Remember: What you put on your skin – soaks in – use organic!” -  Miranda Kerr KORA Organics began with Miranda Kerr's desire to develop a range of products that bring together the...

"At the core of our brand we have a philosophy of hope for this world, a philosophy of grace, a philosophy of giving, a philosophy of just possibilities." - Philosophy founder Cristina...

The ultimate beauty brand that combines botanicals and biotechnology has been launched in Australia at Mecca Cosmetica stores. Sunday Riley is an ‘innovative skincare and makeup line’ adored by...

“Find your own way. Have an open spirit and believe in your own beauty”- Francois Nars Modern. Audacious. Iconic. This is NARS. NARS Cosmetics is a make-up and skincare company created by artist...

You may not have heard of ELEVEN Australia but you may be familiar with their hair treatment called Miracle Hair Treatment. This hair product, the first for the brand, has been a best seller since its launch...

“I absolutely have no idea why Miranda hired her” “Tell me about it. We were in the Beauty Department and she held up this Shu Uemura eyelash curler and said 'What is this?'” – The Devil Wears...

Every now and then, as women, we discover a product or brand that gets us excited. Recently I came across beauty brand Nvey Eco, an Australian-made, certified organic, natural makeup and skincare brand...

“I worked only on the basis of observation and intuition, forming hypotheses and testing them for myself and on myself.”- Jeanine Marissal You would be forgiven for thinking that the above quote has...

  The catch cry of cult beauty label Illamasqua is that it is "makeup for your alter ego". This, according to the creators, refers to the "person within" namely, the darker side of your self; the...

OPI has taken the world by storm creating inspiring and innovative hand and nail products for all to wear and use. Over the past three decades, OPI has grown to be a leading company in beauty especially in...