Iconic British menswear designer, Ben Sherman, is introducing a new collection of men’s timepieces this month…just in time for the silly season. The range, which is named after the locations of the brand’s London stores, are crafted from the finest of materials to adapt to each customer’s individual style. The new collection is grouped into four categories, each distinctly varying in style and functionality.

Portobello: Professional Style

This style of watch is classic. Along with croc leather straps in black and brown for a sophisticated look, the Portobello professional style also has three different coloured faces of black, white and gold/bronze. This slim model also contains three hands and a date window – perfect for a busy man on the go.

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Portobello: Portobello Social

This style of watch is a more casual approach than the professional style, adding canvas and leather backed straps in brown, blue and taupe. One again containing three hands, this model keeps it modern making all faces white with a polished silver face outline. Stamped with the iconic Ben Sherman London logo on the face, this style is the perfect companion to any outfit.

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Convent:

Available in both a Multi-Function model and Herringbone style with black faces and bold white numbers, this style of watch is a statement piece that stands out. Along with a fully brushed finish, Convent is available in a black or tan band.

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Spitalfields:

This style of watch is available with an integrated leather or stainless steel bracelet strap. Perfect for the man who wants more of a premium look. This multi-functional style contains 3 hands and a date and day window and is available with either a black or white watch face, both perfect to match any outfit from day to night.

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With pieces priced between $124.95 to $214.95, the collection is an affordable accessory that won’t break the bank or comprise on modern style.

The range has also been released just in time for the busy Christmas period, making it the perfect gift idea for him.

The collection will be available to purchase both instore and online here from November 2014.

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