BEAUTY NEWS: SHISEIDO AT MECCA, BIOLAGE LAUNCH VOLUMEBLOOM, LA-ROCHE POSAY LAUNCH FIRST VITAMIN C SERUM AND LIBERTY BELLE RX LAUNCH NEW SUPERHERO

SHISEDO ARRIVES AT MECCA

Leading Australian beauty retailer MECCA continues to strengthen its global beauty brand line-up, announcing the exclusive signing of Japanese beauty powerhouse SHISEIDO. Launching into MECCA exclusively online and in selected stores in late September 2019, SHISEIDO will bring its longstanding skincare philosophy of science and innovation to the retailer, with a strong skincare line-up that includes the cult classic Ultimune Power Infusing Concentrate Serum.

Delivering some of the world’s most luxurious and coveted beauty finds, as well as blockbuster brands customers know and love, MECCA brings beauty lovers over 150 brands including SHISEIDO Group-owned NARS, Laura Mercier and bareMinerals.

The full SHISEIDO skincare range launches online at mecca.com.au and in select MECCA stores around Australia on 17th September, 2019, with make-up to follow in 2020.

Visit www.mecca.com.au to purchase and for more information

BIOLAGE LAUNCHES VOLUMEBLOOM

Add long-lasting bouncy volume to your hair with Biolage VolumeBloom haircare range. Inspired by nature’s expanding cotton flower, VolumeBloom gives your hair 70% more volume after just one application. The VolumeBloom range expands hair’s volume by multiplying inter-fibre space for
fullness that doesn’t fall flat, adding bounce and movement to hair.

Biolage VolumeBloom is suitable for fine, difficult-to-style hair that lacks volume. It has a paraben-free formula and is also suitable for colour-treated hair. The range includes shampoo, conditioner and a volumising spray priced at $31.00 AUD.

To find your nearest stockists and for more information visit https://www.matrixprofessional.com.au/biolage

 LAROCHE POSAY LAUNCH NEW VITAMIN C SERUM

World-renowned French skincare brand – LA ROCHE-POSAY – has launched Redermic Pure Vitamin C10 Serum, their first-of-its-kind, anti-ageing serum formulated with 10% pure Vitamin C and physiological PH to enhance the skin’s barrier. Redermic Pure Vitamin C10 Serum also contains salicylic acid and neurosensineTM – two active ingredients that boost radiance, reduce fine lines and refine skin texture.

New Redermic Pure Vitamin C10 Serum is rich in antioxidants to promote visible radiance and reduce signs of ageing, deep wrinkles, loss of firmness and lack of luminosity. Powered by 10% pure Vitamin C in its most effective form, this unique, renovating serum visibly lifts and firms skin. The addition of exfoliating salicylic acid and soothing neurosensineTM acts to stimulate and protect collagen and elastin production, and strengthen the skin’s defence
against environmental damage to achieve a smoother, healthier-looking complexion.

The innovative, anti-ageing formula promotes a smoother and more radiant complexion, and has a light, fast absorbing texture with a non-greasy finish that is perfect for all skin types including sensitive skin. Apply morning to face and neck. Avoid eye area. Use in association with a SPF protection such as
Anthelios XL SPF 50+ Ultra-Light Fluid.

Visit https://www.laroche-posay.com.au/ for more information and stockists

LIBERTY BELLE RX RE-LAUNCH SUPERHERO ANTIOXIDANT MOISTURISER

Liberty Belle Rx, the skincare range developed by renowned plastic surgeon Dr Chris Moss, is cementing its name as an innovator in the cosmeceutical industry, with the re-launch of its Superhero Antioxidant Moisturiser, reformulated to include cutting edge Blue Light Defence Technology.

Australians are spending more than 11 hours a day in front of a screen* exposed to harmful blue light emitted from electronic devices. The all-new Superhero boasts sophisticated anti-pollution and blue light defence technology to help neutralise and deactivate environmental pollutants and the blue light emitted from the sun, artificial lighting and digital screens.

“Skin conditions such as pigmentation, redness, inflammation and the breakdown of healthy collagen and elastin are worsened by increased screen time. The problem is the close proximity of these devices to your face” said Liberty Belle Rx co-founder, Dr Chris Moss.

The silicone-free, lightweight cream is not only a crusader against pollution and blue light damage. It also contains nourishing ingredients such as a Patented Collagen Peptide, Vitamin B3 (Niacinamide), Resveratrol, Vitamin B5 (Panthenol) and specialised plant extracts for the ultimate antioxidant boost for healthy skin, while helping to reduce the appearance of lines and other visible signs of skin ageing..

Superhero Antioxidant Moisturiser is  available to purchase online at www.libertybellerx.com or at Liberty Belle Skin Centre located at 504 – 506 Toorak Rd, Toorak, Victoria, Australia. RRP $138.00 AUD