GO-TO LAUNCHES AT MECCA THIS APRIL
Aussie skincare brand, Go-To, set to join MECCA as the newest addition to the Mindful Beauty category. Founded by Australian beauty editor and author Zoë Foster Blake, Go-To makes letting good skin easy. Now, nearly five years after launching, the Aussie skin care brand is set to join leading Australian beauty retailer MECCA, launching in April 2019 in all MECCA stores across Australia and New Zealand, as welll as online at mecca.com.au and meccabeauty.co.nz.
“I first met Jo and the MECCA gang 15 years ago and I have always been so impressed with their edit, their forecasting, their focus on education, and above all, their wonderful staff,” Zoë says. “I love shopping there, I love the pace, prestige and excitement MECCA brings our beauty industry, and I could not be more proud that soon Go-To will be on their shelves.”
As a former beauty editor, Zoë spent years reviewing and using every skin care product available. She thought it could all be simpler. Less stressful. Fun, even. And so, Go-To was born. The pure, plant-derived ingredients in the Go-To range protect, nourish and strengthen the skin, ensuring it is healthy, happy and calm. It’s skin care minus the confusion and the bullshit. Because looking after your skin should be fun. Go-To has been officially credited by Choose Cruelty Free Limited as a cruelty-free company and will accompany MECCA’s ever-growing Mindful Beauty category.
BENEFIT COSMETICS AND CHLOE MORELLO LAUNCH CHLOE’S BROW WARDROBE
Benefit Cosmetics and Chloe Morello introduce Chloe’s Brow Wardrobe, a limited edition customized brow kit carefully curated by Chloe herself.
It’s no secret that brows are big business, the category is currently growing at +8% with beauty influencers playing a significant role in the hype. This is why Benefit, the #1 Brow Brand Worldwide saw an opportunity to work with ten of the top influencers across the globe to create their own custom brow kits and take the existing Brow Collection to another level.
Chloe is one of Australia’s leading beauty creators with an amassed following of over 3.6 million. For the past seven years, millions of viewers have tuned into her makeup tutorials week after week, so it’s fair to say she knows a thing or two about beauty – and brows! She was the clear partner choice for Benefit Australia.
Chloe says “I have been a long-time fan of the Benefit brow collection so to create my own custom brow kit with one of my favourite cosmetics brands was an extremely special experience. I can’t even count how many Precisely, My Brow pencils and Gimme Brow+’s I have used up! They’re my holy grail makeup products so to be one of only 10 influencers globally to fly to San Francisco and develop a kit of my own was a dream come true.
Brows are one of our most defining facial features and should not be underestimated. There’s a lot to consider including shape, colour and texture which can all can be switched up depending on how you feel, or the occasion. Don’t be afraid to mix it up! My secret is layering pencils, powders and gels to create different looks, which is exactly what I want to inspire people to do with my kit.”
The beauty guru’s secret is ‘layering brow products to create different looks’ so whether you are after easy everyday brows, clean and defined brows, or a polished, sophisticated look, this kit has you covered! Her top tip is to use a light hand to build product slowly and don’t accidentally apply too much!
Chloe’s Brow Wardrobe includes her five brow must haves; Fool Proof Brow Powder, Precisely, My Brow Pencil, Ka-BROW (mini size), High Brow Glow, Gimme Brow+ and a tool.
RRP: $89 (value $224)
Available now from Benefit retailers nationally – Myer, Sephora, Princess Polly and Adore Beauty.
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