ADORE BEAUTY OPENS ITS FIRST RETAIL STORE AT WESTFIELD SOUTHLAND

Adore Beauty, Australia’s leading online beauty retailer, is making a bold leap into the world of physical retail with the grand opening of its first-ever bricks-and-mortar store at Westfield Southland on Saturday, 1st February. This exciting new chapter for the brand marks the beginning of a national expansion, with plans for additional stores across Australia in the coming years. To celebrate, the first 250 customers will receive an exclusive Adore Beauty goodie bag filled with over 20 deluxe samples.

The store is designed to mirror Adore Beauty’s well-loved online shopping experience, offering a carefully curated selection from its extensive range of over 300 beauty brands. Customers will have access to personalised, cutting-edge digital skin analysis using the state-of-the-art OBSERV 520x system, ensuring tailored product recommendations. From skincare and makeup to fragrance and wellness, the store will feature renowned brands like Estee Lauder, La Roche-Posay, Juliette Has A Gun, Prada, and YSL, among others. As a signature touch, Adore Beauty’s beloved tradition of including a Tim Tam with every purchase will continue in-store.

CEO Sacha Laing expressed excitement about bringing Adore Beauty’s digital expertise into the physical space, allowing beauty enthusiasts to explore, learn, and play with products in a hands-on environment. “We started with a mission to make the world’s best beauty brands accessible to Australian shoppers, and that vision remains at our core. Our Westfield Southland store is here for our local community, and we look forward to welcoming both new and existing customers,” said Laing. The store will also host exclusive events for loyalty members, beauty masterclasses, and even live podcast recordings.

The Westfield Southland store’s sleek and modern design features an elegant curved glass frontage, bright interiors with vibrant neon green accents, and terrazzo flooring. State-of-the-art digital kiosks will enhance the experience by offering “endless aisle” shopping, allowing customers to explore Adore Beauty’s entire online catalog seamlessly.

Doors open at 9:00 AM, promising an exciting new way for Australian beauty lovers to shop and engage with their favorite brands.

Adore Beauty’s Westfield Southland store is located on Level 2, Westfield Southland, 1239 Nepean Highway, Cheltenham VIC 3192.

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