Adore Beauty has officially opened its second Melbourne store at Watergardens Shopping Centre, just weeks after launching its first physical location in the city’s south-east. This new store marks a significant milestone for the online beauty giant, as it introduces in-store treatments and dermal therapist-led skin consultations for the first time. Shoppers can explore over 65 beauty brands in-store, with digital kiosks providing access to the retailer’s full range of 14,000 products. And, in true Adore Beauty fashion, every in-store purchase comes with a complimentary Tim Tam.
A standout feature of the new location is its state-of-the-art treatment room, where customers can enjoy expert skin consultations, LED light therapy, and facials ranging from express 20-minute sessions to indulgent 45-minute treatments, all using products from cult beauty brands. Prices start at $60, redeemable with product purchases. The store also boasts the high-tech OBSERV 520x skin analysis system, offering customers an in-depth look at their skin’s needs. For the month of April, wellness brand IKKARI will take up residence in the treatment space, giving shoppers exclusive access to its sought-after products and treatments.
Sacha Laing, CEO of Adore Beauty, expressed excitement over the expansion, highlighting the brand’s commitment to personalized skincare advice and premium beauty experiences. Watergardens Centre Manager Trish Gardiner also welcomed the new addition, emphasizing the growing demand for beauty and wellness services in Melbourne’s western suburbs. With plans for more store openings across Australia, Adore Beauty is set to bring its signature mix of expert-led advice, premium products, and community-driven beauty experiences to even more shoppers.
Adore Beauty’s Watergardens store is located at 399 Melton Highway, Taylors Lakes VIC 3038.
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