CeraVe, the #1 dermatologist-recommended skincare brand in the US, has introduced its most intensive moisturiser yet to Australia and New Zealand. The new CeraVe Intensive Moisturising Lotion is designed to provide 72-hour deep hydration* and relieve itchiness caused by extreme dryness by up to 99%*. Developed with dermatologists, this innovative formula strengthens the skin barrier and is set to become a game-changer for those struggling with severe dryness.
With over 134 million people worldwide experiencing extremely dry skin, the need for effective, long-lasting hydration is greater than ever. Older adults make up nearly half of all dermatology visits related to this issue, with symptoms such as itching, pain, and discomfort significantly impacting daily life. According to leading dermatologist Dr. Ryan De Cruz, the CeraVe Intensive Moisturising Lotion is a breakthrough for those seeking sustained hydration. “This lotion is formulated with ceramides to repair and reinforce the skin’s moisture barrier, and Hydro-Urea®, an advanced humectant that locks in moisture for deep, long-lasting relief,” he explains.
Beyond hydration, CeraVe’s latest launch features MVE Technology, a unique multi-layer delivery system that gradually releases moisturising ingredients over time. Combined with skin-identical ceramides, Hydro-Urea®, and nourishing shea butter, this lotion works to restore the skin barrier, alleviate visible dryness, and deliver transformative results. According to Samantha Russell, Medical Director at CeraVe, clinical studies show an immediate 100% boost in skin hydration* and a 97% reduction in dry, rough flakes within four weeks* of use.
The CeraVe Intensive Moisturising Lotion is allergy-tested, fragrance-free, pH-balanced, and suitable for all skin types. It joins CeraVe’s trusted moisturising range, which includes the popular Moisturising Lotion and Moisturising Cream. Available exclusively at Chemist Warehouse in 236ml and 473ml sizes, this new addition ensures that everyone can experience dermatologist-approved hydration.
For more information and to purchase, visit www.cerave.com.au or your local Chemist Warehouse.
*Studies by CeraVe. Visit CeraVe for additional information.
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