For years, Glossier has captivated beauty enthusiasts around the globe with its minimalist aesthetic and “skin first, makeup second” philosophy. Founded in 2014 by Emily Weiss, the brand quickly garnered a cult following thanks to its focus on enhancing natural beauty and its savvy use of social media to build a loyal community. Known for its sleek packaging and effective, no-fuss products, Glossier has become a staple in the routines of countless beauty lovers. Now, Australian fans have reason to celebrate as Glossier finally lands at MECCA, bringing its coveted range to a new audience eager to experience the brand’s magic firsthand.
If you’re unfamiliar with the lineup, I’ve got my top picks from Glossier after picking up a few products from stores on my travels. Among the extensive lineup of Glossier products, the standouts that have captured my heart are Milky Jelly Cleanser, Cloud Paint and Boy Brow.
The Milky Jelly Cleanser, revered for its gentle yet effective formula, offers a soothing cleanse that leaves skin feeling soft and refreshed without any tightness. It’s unique blend of conditioning ingredients including Rosewater and Allantoin ensures a thorough cleanser whilst maintaining moisture in the skin. The creamy gel texture is also soothing on the skin and helps to melt away any impurities and dirt on the skin.
Meanwhile, the Cloud Paint blushes provide a seamless, buildable color that mimics a natural flush, making them a favorite for both minimalists and makeup aficionados alike. Thanks to the gel-cream formula it blends effortlessly into the skin. Its buildable colour helps you to create the perfect hue for your face.
My other top pick is the iconic Boy Brow Volumizing Eyebrow Gel-Pomade which helps to shape and keep brows in place without making them look plastered on the face. I have the clear version as my brows are quite full and the formulation is not too thick and doesn’t leave your brows feeling sticky and unnatural. It is available in tinted shades too if you want to help lift the brows.
The excitement around the arrival of Glossier onto our shores is not unfounded. I’m looking forward to trying other products from the range (the ones I couldn’t fit into my luggage!)
You can find the Glossier range in store or online at www.mecca.com.au Visit the website to find out what special launch activations are happening across Australia to celebrate Glossier’s arrival into Australia.
Images courtesy of MECCA
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