LA ROCHE-POSAY LAUNCHES NEW RETINOL B3 SERUM

Advancing its commitment to developing formulas with leading molecules at optimal concentrations to achieve anti-ageing efficacy without compromising on tolerance, dermatologist-recommended skincare brand, LA ROCHE-POSAY, has launched Retinol B3 Serum. The innovative formula showcases the brand’s first anti-wrinkle dermatological serum with pure retinol + Vitamin B3, to combat the visible signs of ageing, even the skin’s complexion, and reduce imperfections and dark spots while smoothing the skin’s texture. Showcasing a powerful combination of pure retinol and Vitamin B3, the new resurfacing and regenerating serum visibly reduces the signs of photoageing, by supporting the skin’s natural barrier and decreasing visible pigmentation.

The star ingredient in Retinol B3 Serum, retinol, is an active form of Vitamin A which is found naturally in the skin, recognised by dermatologists as a powerful molecule to address the signs of ageing. The dermatological serum provides 24-hour hydration for sensitive skin, while the gradual release of retinol, targeted to diminish the look of deep wrinkles, promotes a smoother complexion. While retinol can often cause side effects including redness and dryness, Retinol B3 Serum counter-balances these effects with soothing, hydrating ingredients to maintain efficacy, with an increased tolerance for sensitive skin.

The launch of Retinol B3 Serum advances LA ROCHE-POSAY’s anti-ageing serum range, which now offers a comprehensive range of anti-ageing solutions for all types of skin including sensitive. Retinol B3 Serum follows the successful launches of Hyalu B5 Serum and Pure Vitamin C10 Serum, which feature other anti-ageing dermatological molecules, firming Hyaluronic Acid and radiance-boosting Vitamin C. Formulated for day and night, each serum targets different skin concerns including radiance, plumpness and deep wrinkles.

The new LaRoche-Posay Retinol B3 Serum (30ml, $69.95) is now available at Chemist Warehouse, Priceline and select pharmacies nationally. To find your nearest stockist and/or purchase online visit www.laroche-posay.com.au