Leading Australian retailer MECCA has launched one of the country’s first beauty ‘bots’, to make gift-giving even easier this Holiday season.
Designed to engage the millennial customer, the conversational marketing tool named ‘Miss MECCA’ is accessible via the Facebook Messenger app and provides gift-giving advice in just a few taps.
After searching for ‘Miss MECCA’ in the Messenger app, gift-givers then respond to a series of simple questions about the person the gift is for (mum, sister, best friend, Kris Kringle, boyfriend, dad or brother), the budget and what beauty category best suits the recipient (are they a beauty junkie, skin-care lover, jet-setter or fragrance aficionado). ‘Miss MECCA’ then reveals a curated edit of gift suggestions which the gift-giver can choose to shop directly online or share with others via Facebook Messenger.
Miss MECCA’ also offers users the opportunity to sign up for beauty updates, which will send push notifications whenever there is an offer such as
free shipping or deluxe samples on the MECCA website.
‘Miss MECCA’ is the latest digital launch for the retailer, following a MECCAMOJI Sticker app for iMessage which was released in October in line
with MECCA’s 20th birthday. To celebrate the festive season, new holiday-themed stickers have been released on the app, with beauty
junkies now able to add animated MECCAMOJI stickers to iMessages and group chats including ‘MECCA-fied’ candy canes, Christmas trees and
a gift wrapped up in MECCA’s limited-edition Holiday packaging.
‘Miss MECCA’ will be available until late December 2017.
Visit www.mecca.com.au for other gifts and products
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