The beginning of a New Year presents an opportunity to revitalise the mind, body and hair, and now Shu Uemura Art of Hair is boosting all of these elements with the introduction of its limited edition Matcha tea collaboration, complementing its renowned in-salon hair Ceremony treatments.
Celebrating its inherent link to beauty and Japanese heritage, Shu Uemura has partnered with cult Australian tea brand Matcha Maiden to create an exclusive ‘hair beautifying’ tea blend for salon guests to enjoy whilst undertaking one of its hair Ceremony treatments in partner salons nationwide – ensuring a rejuvenated and rebalanced start to the year, from the inside out.
The Shu Uemura limited edition Matcha has been specifically blended by Matcha Maiden to beautify and boost the health of hair, containing pure stone ground green tea and marine collagen, which complement Shu Uemura’s range of products infused with rare, precious and natural ingredients. Marine collagen is a key ingredient that helps to promote general health and wellbeing, while also enhancing the growth, strength and quality of the hair fiber.
Founded on the philosophy that hair is an art form, Shu Uemura Art of Hair is the pinnacle of Japanese luxury. Mirroring the tradition of the Japanese tea ceremony, the brand offers five in-salon beauty treatments for the hair, called Ceremonies, which draw on the power of nature and the integrity of science. Shu Uemura’s hair Ceremonies are unique, customised treatments that combine shiatsu-inspired sensorial gestures with high performance remedies to enhance your scalp and hair to natural perfection.
The limited edition Matcha ‘hair beautifying’ tea blend by Matcha Maiden will be served when Shu Uemura salons perform Ceremonies from the brand’s latest hair spa menu that includes the following treatments:
Instant Beautification – 5 minute Ceremony performed to instantly revive sensitive hair
Indulgent Moment – 10 minute Ceremony that rebalances the scalp and hair, using Essential Scalp Drops Clean Me Up – 15 minute Ceremony featuring the iconic Cleansing Oil Shampoo for a deep cleanse
Polish & Shine – 15 minute Ceremony featuring a Color Lustre colour-reviving treatment for enhanced shine and nourishment for colour- treated hair
The Garden of Eden – a 25-minute Master Ceremony featuring one of the Master Serums, which is selected based on the guests individual hair need, is the newest addition to the Ceremony menu.
“Like the Japanese tea ceremony, Shu Uemura’s hair Ceremonies encompass the values of harmony, respect, purity and tranquility,” muses Shu Uemura Art of Hair National Marketing Manager Alexandra Shadbolt. “Now our guests can relax during their Ceremony treatment with our LIMITED EDITION MATCHA – bringing harmony and balance to the hair, mind and body.”
Matcha Maiden is a flawless match for Shu Uemura, as the two brands seamlessly bond via their Japanese heritage. Matcha is ritually consumed as part of a tea ceremony, and has many benefits as a natural and versatile fuel for the mind, body and soul. Matcha tea is made from 100 percent pure organic green tea leaves, ground into powder, with 137 times the antioxidants of regular green tea.
Matcha Maiden founders Sarah Holloway and Nic Davidson are delighted to have created this new matcha blend for Shu Uemura Art of Hair. Holloway says, “Working with an iconic, globally respected brand such as Shu Uemura Art of Hair is a milestone for Matcha Maiden. Mr. Shu Uemura himself was a ground-breaking creative talent so it is exciting for Matcha Maiden to be in such incredible company, bringing Japanese traditions to new audiences.”
Shu Uemura Art of Hair’s Limited Edition Matcha ‘hair beautifying’ tea blend by Matcha Maiden will be exclusively enjoyed as part of Shu Uemura hair Ceremony experience in the brand’s partner salons nationwide for a limited time.
To locate your nearest salon, phone 1300 760 550 or visit shuuemuraartofhair.com.au
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