Building on next-generation augmented reality technology, Sally Hansen is transforming the shopping experience with the new ManiMatch mobile app. Users can generate personalised-for-your-skin-tone colour suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyses the pigments in each user’s hand, then matches its polish-shade suggestions to the ones optimally flattering to their skin tone. A simple scan of the user’s hand from any smartphone enables the user to instantly consider and curate their own colour choices from over 100 Sally Hansen shades. There’s no uploading, picture-taking or manual data entry, as the app works in real time.
Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail colour. ManiMatch flips the trial-only-post-purchase shopping experience that has always frustrated nail colour shoppers, transforming the process into a moment of discovery, excitement and pleasure. “The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a colour will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
“The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand.” – says Kristen D’Arcy, Global Digital Vice President. “It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand. ManiMatchTM generates shade suggestions across all Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure and Xtreme Wear, so users can easily navigate and experience every colour they desire.”
ManiMatch is available for download for free on iOS platforms from the Apple Store.
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